Case Study: How DigitalBeat Scaled in Mexico
When DigitalBeat, a global iGaming service provider headquartered in Gibraltar, secured a major contract to launch customer service operations for Hard Rock Bet in Mexico, the stakes were high.
They needed to build a brand-new, remote customer service and operations team from scratch, on a tight deadline, in a foreign market where they had zero local HR presence.
Here is how Andres Pulgarin, Head of Customer Service at DigitalBeat, bypassed traditional hiring roadblocks and built a 10-person dream team in just 8 months using Reelu.
The Challenge: Crossing Borders Under Tight Deadlines
Expanding operations into a new continent is always scary—especially when managing it virtually from thousands of miles away.
DigitalBeat needed to hire local Spanish-speaking talent quickly, but traditional international recruitment methods proved ineffective:
Drowning in "Likes", Zero Applicants: Job postings on traditional social networks yielded casual engagement, but very few serious, qualified candidates.
Complicated Local Portals: Setting up accounts on regional job boards in Mexico involved complex administrative hurdles and wasted crucial time.
Resume Overload: Sifting through endless, dense CVs made it difficult to assess real interpersonal skills—a critical factor for customer-facing roles.
"At the beginning, we only had a few people interested, and I realized we didn't have time to waste. I needed to move this up fast."
— Andres Pulgarin, Head of Customer Service at DigitalBeat
The Solution: Real-Time Agility & Storyboards
Turning to ReelU, Andres took hands-on control of the hiring process without needing a massive local HR operation. ReelU transformed DigitalBeat’s recruitment workflow in three key ways:
1. Visual Storyboards Over Long CVs
Instead of reading through text-heavy resumes, ReelU allowed the hiring team to evaluate candidates through interactive Storyboards. This gave Andres immediate insight into candidate qualifications and personality before jumping into interviews.
2. Adjusting Job Requirements On the Fly
Recruitment is rarely linear. As candidate data flowed in, DigitalBeat utilized ReelU's flexibility to tweak job specifications in real time. By refining requirement language (such as clarifying Spanish vs. English language expectations), they instantly unlocked a wider pipeline of top-tier local talent.
3. Frictionless Platform & No Training Required
With no complex setups or lengthy onboarding required, the hiring manager could immediately filter, review, and connect with applicants.
"ReelU makes my life 10 million times easier. You don't need a training session to figure out how to use it—it's super intuitive, saves time, and drives efficiency."
— Andres Pulgarin
The Impact: 10 Strategic Hires & Flawless Operations
In just 8 months, DigitalBeat transitioned from zero presence in Mexico to a fully operational, remote customer service department.
The Team Built:
8 Customer Service Agents
1 Sports Manager
1 Copywriter
Key Results:
100% Operational Autonomy: The remote team now fully manages customer service operations for the brand in the region.
Exceptional Talent Quality: Candidates not only met expectations but proved to be highly qualified for their roles.
Seamless Onboarding: After visiting the team in Mexico City, leadership confirmed that all hires integrated smoothly into the company culture.
"The quality of the candidates—who are now my employees—is amazing. Every single interview we conducted was with incredible people. We have a fantastic, fantastic team."
— Andres Pulgarin
Ready to Build Your Dream Team?
Expanding into new markets shouldn't mean drowning in resumes or getting bogged down by local HR hurdles.
Whether you are launching customer support in Latin America or scaling tech teams across Europe, ReelU helps you find, screen, and hire top-tier talent in days, not months.
👉 Schedule a 15-Minute Demo Today and see how visual recruitment can accelerate your cross-border hiring.
