Yuualli Matzayani
Ideas that connect brands and audiences through 360° creative innovation.
Full time
On-site/Hybrid
Creative advertising professional with 10+ years in leading agencies, specializing in conceptualizing and executing integrated 360° campaigns (BTL, digital,...
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My Career Journey
1/5
Pico Love
Creative Head – Integral Campaigns & Generative AI
Jan 2023 - Jan 2025 | 2y
Ciudad de México, MX
Spearheaded creative conceptualization for online, offline, radio, TV and audiovisual campaigns. Developed scripts, content and ensured high creative quality from ideation to execution. Led creative teams,...
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Pacto Creativo
Creative Head – Direction & Production
Jan 2020 - Jan 2022 | 2y
Ciudad de México, MX
Developed digital content across multiple channels, created annual communication strategies, and conceptualized omni-channel campaigns. Directed creative teams, managed proposals, scripts, and ensured...
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IPG Media Brands
Creative Content Manager Head – 360° Campaigns
Jan 2015 - Jan 2019 | 4y
Ciudad de México, MX
Developed campaigns for brands including Mercedes-Benz, Wilson, Renault, ASUS, Smart and Fox Sports. Designed digital content strategies, coordinated event coverage, worked with influencers, localized...
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Z-Be Agency
Content Manager – Creative for Global Brands
Jan 2013 - Jan 2015 | 2y
Ciudad de México, MX
Produced advertising copy for BTL and 360° campaigns, conceptualized ideas for multiple brands, and crafted content for digital assets, activations and events, supporting creative proposals for client...
Grupo Bahalcasa
Creative Copy BTL and 360°
Jan 2010 - Jan 2012 | 2y
Ciudad de México, MX
Creative Thinking
Leadership
Teamwork
Results Focused
Analytical Thinking
Most proud of (2/3)
1st
Led omni-channel campaigns (Amazon Prime, NFL) at Pacto Creativo, earning client praise and measurable brand results.
2nd
Developed and coordinated Mercedes‑Benz 360° regional campaigns at IPG Media Brands, defining LATAM strategy and execution.
Career Highlights
1/2
Creative Head — Integral Campaigns & Generative AI, Pico Love (2023–2025)
Spearheaded generative AI–integrated brand campaigns
Mexico City, MX, 2025
In 2023–2025 as Creative Head for Integral Campaigns & Generative AI at Pico Love I led concept-to-execution...
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Creative Head — Direction & Production, Pacto Creativo (2020–2022)
Delivered omni-channel campaigns for Amazon Prime & NFL
Mexico City, MX, 2022
In 2020–2022 as Creative Head of Direction & Production at Pacto Creativo I developed omni-channel...
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My values
Innovation
Results-Oriented
Creativity
Education
Universidad Mexicana
Advertising
Ongoing
Certifications & Qualifications
Taller de Social Media
Monkey E-Management2026
Herramientas de IA
Roco Portilla & Air Pico Love2026
Taller de Design Thinking
Z-Be Agency2026
Redacción Publicitaria Creativa
2026
Simulador de Vuelo
2026
Language(s) I speak
Spanish
Fluent
English
Fluent