Yonathan Avivi
Driving growth and brand strategy across B2B and B2C markets with proven results.
Tel Aviv-Yafo, IL
Full time
On-site/Hybrid/Remote
Experienced marketing leader with a strong background in B2B and B2C growth, strategy, and product marketing. Currently Head of Marketing Strategy and...
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My Career Journey
1/5
Riverside.FM
Head of Marketing Strategy, Growth
Oct 2024 - Feb 2026 | 1y 4m
Tel Aviv-Yafo, IL
Defined ICPs, segmentation, and positioning to develop messaging and build brand perception. Aligned narrative and visual identity for seamless experience. Managed B2C and B2B demand growth, driving acquisition,...
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eToro
Head of Marketing
Jan 2022 - Jan 2024 | 2y
Led global marketing strategy and execution across growth, brand, and product marketing. Owned user acquisition, retention, and monetization across multiple regions and products. Built and managed integrated...
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Canabd.co.il
Fractional Marketing Director
Jan 2020 - Jan 2022 | 2y
Defined GTM strategy and brand positioning for a new B2C marketplace, reaching #1 market position in Israel with 300% YoY revenue growth. Owned performance marketing, inbound marketing, and funnel optimization...
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Zap Group
Head of Digital and Product Marketing
Jan 2017 - Jan 2020 | 3y
Led digital and product marketing for one of Israel's largest consumer marketplaces. Owned product launches, messaging, and GTM strategy across web and mobile. Translated customer and market insights into...
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Yes
Head of Revenues, Product Marketing and Growth
Jan 2010 - Jan 2016 | 6y
Owned acquisition, retention, and product marketing for ~95% of a $500M annual P&L. Led growth strategy across pricing, loyalty, lifecycle marketing, and churn reduction. Delivered large-scale, multi-channel...
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Data Compilation
Strategic Thinking
Creativity
Results Focused
Growth Mindedness
Most proud of (3/3)
1st
Building a marketing team from scratch
2nd
Managed the first-ever AI campaign on the Olympic Games.
3rd
Combines intellectual agility with broad functional experience to drive value in any market or niche
Career Highlights
1/1
eToro
Head of Marketing
Tel Aviv-Yafo, IL, 2024
Led the strategic and operational marketing efforts during the pivotal months preceding the company’s...
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Fun fact about me
Managing a shared-parenting schedule for Boaz—a dog who definitely knows he's the cutest one in the room.
