Yael Bassani
Driving measurable growth through performance marketing and cross-functional leadership.
Tel Aviv-Yafo, IL
Full time
On-site/Hybrid
Experienced growth leader with a proven track record in scaling B2C companies using data-driven performance marketing across both organic and paid channels....
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My Career Journey
1/6
Bookaway
Head of Growth
Jan 2023 - Jan 2025 | 2y
Built and led a cross-functional growth team, developed and executed GTM strategy across digital channels, launched organic social media strategy resulting in a 10% YoY revenue increase, managed TikTok...
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Bookaway
Head of Partnerships
Jan 2019 - Jan 2023 | 4y
Designed and scaled affiliate partner program generating 30% of total revenue, led portal development for partners, optimized conversions by up to 10x, and developed GTM strategies for new regional ma...
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Appnext
Senior Partnerships Manager
Jan 2018 - Jan 2019 | 1y
Managed publisher relationships and API integrations, identified fraud, and optimized campaign performance using BI tools for monetization across ad networks.
Wix
Affiliates and Partnerships Manager
Jan 2016 - Jan 2018 | 2y
Expanded and optimized Wix's affiliate program, acquired strategic partners, led A/B testing and funnel optimization, and provided localized market research to support growth.
AppTV
Senior Account Manager
Jan 2014 - Jan 2016 | 2y
Optimized campaign performance with direct publishers, managed real-time bidding in CMP, CPC, CTR, CR segments, and identified new market opportunities via research.
Open
Account Manager
Jan 2012 - Jan 2014 | 2y
Oversaw strategic client relationships with major brands, managed product branding, budget, strategy, media planning, digital advertising, and production coordination.
