Ximena Iturriaga
Driving digital customer experience with Martech, CX, and agile project leadership.
Mexico City, MX
Full time
Hybrid/Remote/On-site
Accomplished Customer Experience and Digital Project Manager with 7+ years managing cross-functional initiatives in Martech, digital platforms, and customer...
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My Career Journey
1/3
Nissan Mexico
Customer Experience Jr. Manager
Sep 2024 - Nov 2025 | 1y 2m
Led cross-functional teams in delivering digital initiatives across CX, Martech, and technical support. Oversaw support operations ensuring timely incident management and knowledge base enhancements. Planned...
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Nissan Mexico
Customer Experience Sr. Specialist
Jul 2021 - Aug 2024 | 3y 1m
Delivered and optimized customer-facing digital products including mobile app, payment processor, chatbot, and insurance carrier integrations. Collaborated with IT, product, and external vendors to improve...
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Nissan Mexico
Digital Marketing Sr. Specialist
Jan 2018 - Jul 2021 | 3y 6m
Led Martech initiatives, agency coordination, and analytics strategy. Drove performance through platform migration and campaign optimization, increasing digital lead generation by over 20%.
Active Listening
Delegation Skills
Intercultural Competence
Adaptive Leadership
Decision Making
Prioritization
Collaboration
Most proud of (2/3)
1st
Built and launched a new customer centric platform to accelerate CX across Nissan Mexico, aligned with the global strategy.
2nd
Led cross-functional teams delivering digital initiatives at Nissan Mexico, boosting app/website traffic >15% and lead quality +12%.
Career Highlights
1/1
End-to-end launch and continuous improvement of digital tools to accelerate customer experience
Built and enhanced digital platform for Mexico
Mexico City, MX,
In a recent role I led the end-to-end build of a new customer platform for the Mexico market,...
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