Xhesika Tufa
Driving SaaS growth and digital engagement through data-driven community strategies.
Madrid, ES
Full time/Part time/Project based
Remote
Data-driven growth marketing leader with over 10 years in B2B SaaS, e-commerce, and lifestyle sectors. Demonstrated expertise in community-led growth,...
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My Career Journey
1/6
Self Employed Contractor
Digital Marketing Strategist, Consultant & SaaS Growth
Jan 2013 - Present | 13y 7m
Directed growth, organic/paid media strategies, and creative execution for 100+ businesses globally. Delivered growth for SaaS (Publer, SunEasy, OrderEasy, FiscalPro) and international brands (DCTUK, Xheko...
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SASPAC
National Controller | EU-Funded Projects
Mar 2024 - Jun 2025 | 1y 3m
Ensured financial compliance for EU projects, verified documentation, issued Certified Expenditure Statements on time, and enhanced visibility/reporting for multi-million-euro budgets in collaboration...
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Publer
SaaS Digital Marketer
Jan 2020 - Jul 2022 | 2y 6m
Tirana, AL
Drove 1,660% growth in paying users by leading acquisition and community strategies. Built a 400+ article content ecosystem, managed 9+ digital channels, optimized acquisition cost, and improved CRM and...
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SEGAFREDO ZANETTI
Marketing/Sales Manager
Aug 2016 - Oct 2017 | 1y 2m
Launched new product lines, coordinated cross-functional teams, managed seasonal campaigns, directed events and advertising, and generated 121 high-quality sales leads via trade show activations.
HoReCa
Sales Promoter
Jun 2014 - Jun 2017 | 3y
Represented brands (Heineken, Vodafone, Philip Morris) by organizing experiential events, building community, and providing market insights to management based on consumer feedback.
Avon Cosmetics Ltd.
Sales Representative
Feb 2010 - Feb 2013 | 3y
Tirana, AL
Implemented grassroots marketing, customer engagement, needs analysis, and loyalty-building strategies resulting in high retention and referrals.
Most proud of (2/3)
1st
Led acquisition and community strategies that grew paying users 1,660% and built a 400+ article content ecosystem.
2nd
Directed organic/paid media and creative execution for 100+ global businesses to drive scalable growth and campaigns.
Career Highlights
1/2
Led acquisition and community strategies; built 400+ article content ecosystem
Grew paying users 1,660% via acquisition & community
Spain,
As leader of acquisition and community strategies, I designed and executed a multi-channel growth...
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High-impact acquisition campaign embraced by audiences
Created a widely loved marketing campaign that drove new customers
Albania,
In a recent marketing initiative I conceived and launched a campaign that resonated broadly—described...
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My values
Growth Mindset
Results-Oriented
Creativity
Innovation
Problem Solving
Education
Mesdhetari University
Business Informatics
Ongoing
Certifications & Qualifications
TESOL
2026
How to Conduct Market Research in Startups and Small Firms
2026
Growth Hacking with Digital Marketing (With AI!)
2026
Language(s) I speak
English
Fluent
Albanian
Fluent
Italian
Intermediate
Spanish
Intermediate