In a UX project for Aftonbladet I analyzed survey and interview data to uncover core user pain points. I translated those findings into personas, user journeys, and prioritized design ideas, then communicated clear, evidence-based recommendations that refocused the team’s roadmap. Within weeks the product team adopted a cleaner app icon aligned with my design rationale, showing my research directly influenced product decisions.

UX project — synthesized insights to focus product decisions

Turned research into actionable design at Aftonbladet

In transitioning from teaching to UX research I relied on skills in explanation, listening, and empathy to deepen user understanding. I used structured interviews and clear syntheses to convert qualitative insights into actionable design guidance, helping teams balance user needs with logical, evidence-driven choices and improving the focus and impact of design work.

Former teacher turned UX researcher — empathy and clarity

Applied teaching skills to strengthen empathetic UX research

Synthesized survey and interview data into personas, user journeys, and design ideas that refocused the Aftonbladet UX team.

Proposed a cleaner app icon for Aftonbladet; the company updated their icon weeks later, validating my design thinking.