Experienced communicator and bilingual iGaming copywriter with over 12 years of expertise, specializing in transcreation, content creation, and CRM strategy for sportsbook and casino brands. Proven track record in adapting global campaigns to the Mexican market and achieving high conversion rates with dynamic CRM messaging. Skilled at leading branded content for fast-paced environments, upholding regulatory standards, and delivering engaging, culturally relevant narratives. Motivated to drive retention and engagement in the iGaming sector with creative storytelling and persuasive copywriting.

Redacted and transcreated promotional and editorial pieces to drive engagement and retention in sports betting and entertainment platforms. Designed captivating narratives tailored to Mexican football culture, upheld brand voice across digital channels, and analyzed audience trends for effective CTAs.

Editor Senior de Contenidos & iGaming Copywriter

Created and translated sports content in English and Spanish for Hispanic audiences in the US and Mexico. Adapted technical betting and casino terminology for player profiles, produced persuasive copy for conversion campaigns in WhatsApp and email, increasing community size significantly.

Periodista & Creador de Contenido iGaming / SEO (Mercado EE. UU. y LATAM)

Content Manager & Copywriter Transmedia

Coordinated daily editorial workflow under high pressure, ensuring compliance with communication regulations, speedy delivery, and editorial accuracy across digital platforms.