Strategic B2B marketer blending content, automation, and AI-savvy storytelling.
Bucharest, RO
Full time/Part time/Project based
Remote
Senior B2B marketing director with 18 years of experience in SaaS, ecommerce, and technology sectors, specializing in building marketing functions, demand...
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My Career Journey
1/12
OptiComm.AI
Head of Marketing and Cofounder
Dec 2024 - Present | 1y 9m
Bucharest, RO
Created and executed corporate strategy, oversaw regional marketing, and drove acquisition. Grew the company from inception to a leading presence in its market, increasing web traffic by 20% monthly for...
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IT Globers
European Head of Marketing
May 2024 - Dec 2024 | 7m
Bucharest, RO
Led European marketing, managing operations, content, events, and ad campaigns. Developed ebooks, landing pages, and campaigns that boosted leads by 50%. Oversaw AI division's evolution into OptiComm.AI...
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Bitdefender
Content Marketing Collaboration
Mar 2019 - Jul 2024 | 5y 4m
Bucharest, RO
Created specialized content for the B2B OEM market in cybersecurity, worked efficiently under tight deadlines, and collaborated with multiple internal teams.
VTEX
B2B Marketing Coordinator for Eastern Europe
Apr 2021 - May 2024 | 3y 1m
Handled content, strategy, performance marketing, and ABM for CEE. Participated in industry events and led product marketing. Developed and delivered ecommerce training courses, managed team workflows,...
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DocProcess
Marketing Specialist
Feb 2019 - Apr 2021 | 2y 2m
Developed marketing strategy and content in multiple languages, managed SEO, e-mail marketing, analytics, and automation, event organization, and product marketing. Built a comprehensive competitor analysis...
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Creative Marketing Consulting
Consultant
Jan 2017 - Feb 2021 | 4y 1m
Provided consulting for agencies and technology companies on growth strategy, positioning, segmentation, marketing, and sales enablement.
Optymyze
Content and Creative Marketing Specialist
Jan 2017 - Feb 2019 | 2y 1m
Managed marketing strategies, developed a range of materials, utilized analytics for strategy optimization, onboarded staff, conducted market analysis, and created engaging social media content to boost...
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G7 Marketing
Senior Copywriter & Creative Director
Nov 2013 - Dec 2016 | 3y 1m
Bucharest, RO
Planned and executed ATL/BTL and digital campaigns for leading FMCG and retail brands. Developed outreach strategies, audience research, and creative material for ads and videos.
Grey - G2 Romania/Geometry Global
Full-time Copywriter
Sep 2010 - Nov 2013 | 3y 2m
Bucharest, RO
Created campaign materials (ATL, BTL, events, online) for top clients, received multiple digital awards, and honed persuasive copywriting for increased conversions.
ActivAd Communication
Full-time Copywriter
Jul 2009 - Dec 2009 | 5m
Bucharest, RO
Worked on concepts and executions for prominent accounts, producing ATL and BTL materials.
Ogilvy Romania
Copywriting & Strategy Training
Jul 2008 - Dec 2008 | 5m
Bucharest, RO
Participated in account work for major brands, contributing to campaigns that were aired nationally.
Business Network Center
Political PR Executive
Feb 2007 - Apr 2008 | 1y 2m
Bucharest, RO
Provided public relations support as one of the first political PR executives in the region.
Most proud of (3/3)
1st
Receiving investment for OptiComm.AI
2nd
Getting a 300 lead landing page off the ground
3rd
My first promotion, back in advertising.
Career Highlights
1/2
Senior Copywriter
Awarded Creative
Bucharest,
Awarded creative as a senior copywriter
Marketing Specialist at DocProcess
Awarded Marketer
Romania,
Content creation awards + presence on the B2B The Drum Jury.
Fun fact about me
Heavy metal fan, guitarist, and history geek.
My values
Honesty
Education
The Journalism And Communication Science College (The University of Bucharest)
PR & Advertising
Ongoing
The Journalism And Communication Science College (The University of Bucharest)
Advertising
Ongoing
Certifications & Qualifications
National Certification, VLAD STOICULESCU B2B Marketing Director
2026
Voxa Audiobook Challenge
2024
The Drum – Jury for B2B
2023
Writers of the Future – Honorable Mention
SUA2020
Certified Trainer
Athena Training Center2016
FMBX London – Shortlist
2016
Certificate, Speech Expression and Education Course
The Romanian Film Academy's Sunday School (UNATC)2014
The Writer's Village și Bath Prize – Honorable Mention