Víctor Palacios Sánchez
Transforming insights into high-impact creative campaigns for global brands.
Senior Copywriter and Content Strategist with 8 years of experience in top international advertising agencies, leading 360° campaigns for AAA brands across...
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My Career Journey
1/7
FCB México
Senior Content Copywriter
Jan 2024 - Present | 2y 4m
Developed 360° campaigns for Taco Palenque USA in English for traditional and digital media. Directed creative proposals for new business, winning 3 new accounts. Supported content creation for accounts...
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Freelance
Senior Content Copywriter
Jun 2021 - Dec 2023 | 2y 6m
Produced 360° campaigns for Amazon Prime Video LATAM in multiple countries for series and films. Developed digital, OOH campaigns and UX strategies for small business websites.
Kamchatka Argentina
Senior Creative Copywriter
Jun 2022 - Dec 2023 | 1y 6m
Developed Banco Azteca’s 20th anniversary campaign with a USD 6M budget, winning the pitch. Created digital content for Bimbo and Estafeta, led digital campaigns for Yoplait Mexico, produced SEO/SEM texts...
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Archer Troy
Senior Creative Copywriter
Jan 2021 - Jun 2021 | 5m
Created integrated campaigns for BBVA Mexico across all product lines. Developed assets for TV, radio, digital, OOH, POP, and activations. Won the internal pitch for launching the first pet insurance in...
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Teran TBWA
Creative Copywriter
Oct 2018 - Jan 2021 | 2y 3m
Produced digital content for Motorola, Forever21, CitiBanamex, Coppel, Bécalos, and MetLife in over 5 LATAM countries. Won pitch for Coppel’s Fashion Market, contributing to concept, content, and launch...
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Wunderman Thompson
Junior Digital Copywriter
Jan 2017 - Jan 2018 | 1y
Participated as a creative in the “Dile Silk a estar mejor” campaign.
Konzeppt
Trainee (Internship)
Jan 2015 - Jan 2016 | 1y
Education
Instituto de Mercadotecnia y Publicidad
Advertising
2017
Certifications & Qualifications
Behavioral Economics
BBVA Financial Education2026
Google Analytics 4
Google Skillshop2026
Generative AI
Growth with Google2026
Advertising on Meta
Facebook Blueprint2026
Silver EFFIE 2021 - “Compra como un Pro”
EFFIE2021
Bronze EFFIE 2021 - “Tu voz tiene poder”
EFFIE2021
Tótem 2019 - “Aquí es más cómodo”
Tótem2019
Language(s) I speak
Spanish
Fluent
English
Fluent
Portuguese
Beginner