Responsible for $60M MXN annual investment, managing 4 brands, 25+ points of sale, and 60+ active campaigns. Drove acquisition through SEM/PPC, Paid Social, SEO and CRM; reduced CAC by 57% and improved...

Led 14-person team and delivered integrated multi-channel strategies achieving 850+ new customers, 18.42x ROAS, and 851% ROI in 12 months. Managed marketing budget, executed digital and traditional media,...

Primary strategic partner for B2B/B2C accounts, coordinating 17 people over 17 accounts including top international clients. Developed integrated marketing strategies, managed budgets and KPIs, and closed...

Coordinated ~10 collaborators over 11 projects. Built and executed customer acquisition campaigns, managed Google Ads and Meta budgets, and integrated CRM and automation platforms for optimized lead tracking...

Built digital vertical from scratch, designing acquisition and brand-activation strategies for multinational clients—integrating digital, BTL, and events. Achieved $16.9M MXN sales for a real estate project...