Product and UI/UX designer with experience in end-to-end design for web platforms, mobile apps, and landing pages. Skilled in deep-dive interviews, usability testing, journey mapping, and creating scalable component libraries in Figma. Led projects to improve task success rate, reduce time-on-task, and enhance design consistency. Passionate about research-driven, user-centered processes, driving product success from discovery to developer handoff. Motivated by making a measurable impact and seeking to evolve within a collaborative, in-house team.

Led product specifications and UI/UX flows for web platforms, mobile applications and landing pages. Conducted deep interviews and usability tests improving task success rate, and reducing time-on-task by 30%. Built component libraries, design tokens and auto-layout structures in Figma, eliminating front-end rework. Analyzed heatmaps, executed A/B tests, and iterated on transaction funnels. Delivered developer handoff materials and managed responsive front-end coding with AI-assisted tools.