Valeria Vargas González
Turning insights into creative marketing stories that connect brands and people.
Cuautitlán Izcalli, MX
Full time
Remote
Digital marketing professional with experience as a Creative Lead and Change Management Trainee, skilled in 360° campaigns, copywriting, conceptualization,...
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My Career Journey
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1/4
JLL
Community Manager
- Present | N/A
Created content calendars, managed Sprout Social and content planning.
GOGO Agency
Creative Lead
Jan 2024 - Dec 2024 | 11m
Led creative development for 360° campaigns, brand concepts, and proposals for consumer, corporate, retail, and BTL experiences. Transformed briefs into creative territories, built storytelling, strategic...
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PPG COMEX
Trainee Change Management
Jan 2024 - Dec 2024 | 11m
Implementation of organizational change strategies, adaptation to new processes and tools, development of communication and training materials. Responsible for data validation and analysis.
Perfilan
Market Researcher
Jan 2023 - Jan 2024 | 1y
Developed research reports with key findings, collected and analyzed market data to identify trends, consumer preferences and behaviors. Created surveys and questionnaires. Managed WhatsApp conversations,...
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Education
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Bachillerato Tecnológico de Educación y Servicios Profesionales
Técnico en Administración
Ongoing
Certifications & Qualifications
MARCA PERSONAL: LIDERA E INSPIRA
2024
CHANGE MANAGEMENT STRATEGY FOR PROJECTS
2024
CHANGE MANAGEMENT COMMUNICATION: HOW TO MAKE CHANGE STICK
2024
IA GENERATIVA: CHATGPT, MIDJOURNEY, RUNWAY
2024
Marketing Digital
UMOV Academy2024
Language(s) I speak
Spanish
Fluent
English
Intermediate