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Valeria Rodriguez
Strategic marketing leader excelling in B2B/B2C digital innovation and brand growth.
Mexico City, MX
Full time
Hybrid/Remote
Experienced Marketing and Project Manager with 9+ years leading digital strategies, campaign management, and brand positioning across financial, edtech,...
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My Career Journey
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1/5
Pequeño Cerdo Capitalista
Project Manager Senior – Marketing y Productos Digitales
Jan 2025 - Dec 2025 | 11m
Led end-to-end digital marketing projects and educational product development, coordinated interdisciplinary teams, implemented Agile/Scrum as Scrum Master for process improvement, managed B2B/B2C brand...
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Bankaool
Project Manager Senior – Marketing y Branding
Jan 2023 - Jan 2025 | 2y
Supervised marketing, branding, and UX teams, led 360° campaigns for financial products, executed integrated communication strategies, automated internal processes, and performed data-driven performance...
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Grupo Tecnológico Universitario
Gerente de Marketing
Jan 2021 - Jan 2023 | 2y
Developed and executed digital marketing strategies for student acquisition and retention, managed multichannel campaigns, coordinated educational innovation projects, and provided actionable campaign...
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GMD Agency · Cliente: Ubisoft LATAM
Project Manager Senior
Jan 2018 - Jan 2021 | 3y
Managed digital communities and regional video game launch campaigns for LATAM, developed content and social media strategies with significant engagement growth, coordinated with PR, influencers, and media,...
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Entropy
Project Manager Senior – Marketing Digital y Performance
Jan 2017 - Jan 2018 | 1y
Handled digital marketing campaigns for multiple clients, monitored performance metrics, managed budget allocation, and developed dashboards for paid and organic marketing optimization, leading to measurable...
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Education
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UTEC
Specialization in Digital Marketing
Ongoing
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UNAM
Sociology (incomplete)
Ongoing
Certifications & Qualifications
Certification in Project Management – Agile Enterprise Coach
Londres2026
Scrum: Gestión de Equipos
Crehana2026
Digital Marketing Specialist
Crehana & UTEC2026
Google Ads: Search, Display, Video y Shopping
Google2026
Google Analytics
Google Actívate2026
Content & Digital Marketing
HubSpot Academy2026
E-Commerce
Shopify × Crehana2026
Ciberseguridad Básico 3.0
Banxico2026
Language(s) I speak
Spanish
Fluent
English
Intermediate