Ulises Cabrera
Driving growth and innovation in marketing, e-commerce, and brand leadership.
Mexico City, MX
Full time
On-site/Hybrid
Experienced marketing executive with international exposure in France, Germany, and LATAM. Proven success leading teams in brand positioning, loyalty programs,...
Show more
My Career Journey
company_logo
company_logo
1/7
Alquimia 360°
Marketing & Ecommerce Head
Jun 2013 - Present | 13y 2m
Mexico City, MX
Developed growth strategies, digital campaigns, and multicultural marketing plans. Oversaw e-commerce, logistics, technological innovation, and brand positioning. Implemented loyalty programs and partnerships...
Show more
Bradescard / C&A Moda
Product & Alliances Manager
Jan 2012 - May 2013 | 1y 4m
Implemented new products and managed omnichannel marketing. Led e-commerce, developed online store, managed sponsorships, alliances, and loyalty programs. Grew customer portfolio by 150% and sales by 127%....
Show more
Grupo SIM / Servicios de Ingeniería en Medicina
Marketing Manager
Oct 2010 - Jun 2011 | 8m
Led marketing plans and brand management for biotech brands. Launched new business lines, managed digital channels, and boosted sales by $10M USD. Increased conversion rates, implemented influencer campaigns,...
Show more
BPS Group / Axis Mundi BPS group
Consultant
Jan 2009 - Aug 2010 | 1y 7m
Provided strategic business consulting, created industry analyses, developed key performance indicators, and managed marketing and e-commerce projects. Achieved +50% sales in key metrics and developed...
Show more
Procter & Gamble
Brand Manager
Oct 2007 - Nov 2008 | 1y 1m
Developed marketing for beauty, skincare, and derma segments. Managed communications across channels, product launches in LATAM, and market research in Europe. Achieved growth in NOS, increased KPI distribution,...
Show more
Comercial Mexicana
Intelligence & Market Manager
Jan 2007 - Aug 2007 | 7m
Created e-commerce and digital campaigns. Developed loyalty programs and orchestrated new product launches. Improved KPIs, visibility, and increased national leads.
Citigroup / Citibanamex
Monitoring & Marketing Consultant
Jan 1995 - Jan 2007 | 12y
Managed business intelligence, data analysis, and cybersecurity. Launched financial products, redesigned Bancanet website, implemented CRM, automated systems, and reduced service times by 75%. Developed...
Show more
Communications
Business Acumen
Leadership
Strategic Thinking
Most proud of (2/3)
1st
Drove digital growth, boosting online revenue 250% and sustaining double-digit product growth
2nd
Scaled omnichannel product launches at Bradescard/C&A Moda, growing customer base 150% and sales 127%
My values
Results-Oriented
Initiative
Education
company_logo
University of Helsinki
Artificial Intelligence
2024
Escuela de Negocios EOI
Ecommerce
2019
company_logo
IAB & Google
Digital Marketing
2018
Universidad Tecnológica de México
Marketing
2008
company_logo
Tecnológico de Monterrey
Marketing
2006
University of California Berkeley, USIU
International Marketing
2001
Universidad Tecnológica de México
Business Administration
2000
Certifications & Qualifications
Digital Marketing & Effective in-store communications
2026
Effective Sales Managers
2026
ISO-9000 Quality Systems
2026
Web Design, Apps & Multimedia
2026
Advertising, Communication and Design Campaigns
2026
Language(s) I speak
Spanish
Fluent
English
Fluent
Portuguese
Intermediate