Directed end-to-end UX strategy and digital transformation for tech and enterprise clients, translating business vision into actionable product roadmaps. Executed high-fidelity visual design, prototyping,...

Established and managed the design department, spearheading major digital transformation initiatives for Israel’s planning ecosystems. Integrated agile methodologies, optimized resource allocation, and...

Founded and led the government digital design studio, managing workflows and talent. Directed digital transformation for public services, defined strategy, and received two National Innovation Awards....

Managed design teams and freelancers for digital campaigns and interactive brand experiences, delivering impactful solutions for major clients including Arkia, Bank of Jerusalem, Kravitz, and others.

Designed web/mobile UIs, videos, and animation; led UX/UI for Vringo’s early-stage mobile products.

Designed educational software, training modules, and interactive games, specializing in visual concepts, infographics, and animation with tools like Flash and Maya.