Tobi Lawalson
Data-driven content strategist boosting organic growth & conversions with SEO expertise.
Lagos, NG
Full time
Remote
Content Marketing Specialist and SEO Content Manager with 6+ years of experience leading content strategy and SEO in both agency and in-house roles. Consistently...
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My Career Journey
1/5
Upwork
Freelance Writer
Feb 2019 - Present | 7y 6m
Produced SEO-optimized content for diverse clients. Maintained 100% job success and sustained top-rated talent status. Developed copy for various platforms to drive engagement. Conducted in-depth research...
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Growdeli
Content Marketer (Team Lead)
Jun 2024 - Present | 2y 2m
Developed and executed marketing campaigns for 5-10 clients, increasing brand awareness by 20-40% and customer acquisition by up to 30%. Led a team of 6, improving delivery timelines and output quality....
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Alpha Serve
Content Manager
Feb 2023 - Apr 2024 | 1y 2m
Produced SEO-optimized content, increasing organic traffic by 30-50% and improving email open rates to 20-25%. Conducted competitor analysis, creating content plans that captured Google's top-3 snippets....
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Ideta
SEO Content Writer/Manager
Jan 2022 - Feb 2024 | 2y 1m
Directed a team to increase content output by 30% while maintaining quality. Developed content strategies boosting organic audience by 40%. Served as lead editor with a 90% first-draft approval rate. Orchestrated...
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Red Umbrella
SEO Content Writer
Mar 2020 - Sep 2021 | 1y 6m
Produced and edited content under tight deadlines, maintaining a 100% on-time rate with an authentic brand voice. Improved search visibility and sales leads by collaborating with strategists. Conducted...
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Collaboration
Coordinating
Conciliation
Knowledge Transfer
Relationship Building
Results Focused
Most proud of (2/3)
1st
Led a 6-person content team at Growdeli to launch marketing campaigns that increased brand awareness and customer acquisition.
2nd
Built a top-rated freelance SEO writing practice on Upwork, maintaining 100% job success while managing multiple projects.
Career Highlights
1/2
Content Marketing Team Lead, Growdeli
Drove brand growth and customer acquisition at Growdeli
Nigeria,
As Content Marketing Team Lead at Growdeli I led a team of six to design and execute multi-channel...
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Team Lead — mediated design, SEO & content teams
Resolved cross-functional approval bottlenecks
Nigeria,
As Team Lead I mediated a recurring dispute between design, SEO, and content teams that was delaying...
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