UX for Complex Systems

UX Specification & Design

I am a research- and UX-driven product designer with 7 years of experience in B2B enterprise environments. My expertise spans from end-to-end design work, from user research and problem definition to delivering high-impact solutions using modern AI tools. At Phenom People, I own complex systems from research to production, and previously improved design flows at Partner and led UX and project management at HP Software. Detail-driven and user-focused, I thrive on cross-functional collaboration and iterative growth. My unique perspective is shaped by my behavioral sciences background and my drive to enhance user experiences through data analysis and continuous improvement.

Own complex B2B systems end to end, from research to production, driving the design process with AI tools. Present final UX solutions to cross-functional teams, write specs, and track post-launch performance for iteration.

Product Designer

Designed responsive flows for the website, increasing checkout completion by 30%. Built wireframes and prototypes, and optimised live flows using analytics and user research. Oversaw solutions from wireframe to production.

UX Designer

Cut support tickets by 60% by improving scheduling. Spotted product opportunities from data and designed new editing features. Managed software and IT projects end to end; optimised delivery with agile and reduced sprint slippage. Ran a UX internship in 2018.