Sylwia Zając
Content strategist with B2B expertise and passion for impactful marketing.
Warsaw, PL
Full time
Hybrid/Remote
I am a seasoned marketing professional specializing in B2B and B2C content strategy with a background in journalism. Since 2017, I have accumulated extensive...
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My Career Journey
1/5
uPacjenta
B2B Marketing Project Manager
Jul 2025 - Present | 1y 1m
Managing marketing projects, creating content strategy, cooperating with external partners, writing SEO articles.
Grupa MBE
Head of Content
Jun 2023 - Jun 2025 | 2y
Creating and executing a marketing strategy for jobboards KarierawFinansach.pl and CareersinPoland.com (B2B and B2C), designing marketing funnels, team and subcontractor management, budget planning and...
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inhire.io
Head of Content
Oct 2022 - Apr 2023 | 6m
Creating and executing a marketing strategy (B2B and B2C), budget planning, team management.
inhire.io
Marketing Specialist
Mar 2021 - Jan 2022 | 10m
Creating and publishing content on social media (LinkedIn, Facebook, Instagram, YouTube), creating articles and interviews for the blog, coordination of marketing projects including "IT Market Snapshot"...
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Verita HR
Editor-in-Chief of „Rekruter” Magazine
Feb 2017 - Jan 2021 | 3y 11m
Developing a content strategy, copywriting for HR industry and labor market, conducting interviews with HR experts, cooperation with subcontractors, organizing the "PERŁY HR" competition and "Recruiter's...
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Education
University of Warsaw
Journalism and Media
2019
Jagiellonian University
Political Journalism
2016
Certifications & Qualifications
B2B Machine – Prospecting and sales
Akademia SellWise2025
Vertical Video Creation
Dodo&Doris2024
Marketing B2B - Lead Generation
Akademia SellWise2023
Content Marketing Certified
HubSpot Academy2023
Fundamentals of Digital Marketing
Google Digital Garage2023
Language(s) I speak
Polish
Fluent
English
Fluent