Surbhi Soni
UX-driven designer elevating digital experiences for business growth.
Dubai, AE
Full time
On-site/Hybrid/Remote
A results-driven Web Content Associate Designer and UX/UI specialist with diverse experience across startups, academic institutions, and tech firms. Recent...
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My Career Journey
1/5
R.S Nazarian
Web Content Associate Designer
Jan 2026 - Apr 2026 | 3m
Owned end-to-end website operations including content updates, backend data management, and UI issue resolution. Managed product catalogs using Google Sheets and AI tools, improving data accuracy and workflow...
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Technogen Solutions
Software Analyst/Designer
Jul 2025 - Jan 2026 | 6m
Designed Shopify e-commerce Website and Brand Design and launch for Tokarsi Jewelry, creating a luxurious, high-conversion website increased sales by 18%. Led end-to-end client projects, developing and...
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Startups and Scholars
Web Designer
Mar 2025 - Jun 2025 | 3m
Designed and launched a responsive Wix website, increasing customer engagement by 25% and contributing to a 16% sales boost within 2 months. Took ownership for the Shopify e-commerce responsive website...
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Northeastern University ITS
Digital Experience Assistant (UI/UX Designer)
May 2023 - May 2024 | 1y
Boston, US
Conducted user interviews, surveys, and usability tests, increasing Student Hub engagement by 15% through insight-driven design. Redesigned the Student Hub portal for 30k+ students, reducing task completion...
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Maximus Infinity
UX Designer
Mar 2020 - Jul 2022 | 2y 4m
Led end-to-end design lifecycle for web-based products in a startup environment, increasing user engagement by 12% and customer satisfaction by 18%. Delivered high-fidelity designs, workflows, personas,...
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Collaboration
Teamwork
Complex Problem Solving
Communications
Organizational Skills
Prioritization
Accountability
Results Focused
Creative Problem-Solving
Analytical Thinking
Most proud of (2/3)
1st
Redesigned Northeastern University's Student Hub for 30k+ students, raising engagement 15% and cutting task time 60%.
2nd
Led Shopify launch and brand build for Tokarsi Jewelry, driving an 18% sales increase through responsive site design.
