Co-Founder & CEO at Reelu, hiring built on who you are, not a résumé
Tel Aviv-Yafo, IL
Full time
Remote
I spent years on the GTM side of HR tech, most recently leading partner marketing at Talenya through its acquisition by Paycor. That's where I saw how...
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My Career Journey
1/6
Reelu
CEO & Co-Founder
Jan 2026 - Present | 8m
Tel Aviv-Yafo, IL
Day to day I run product, GTM, and the raise for Reelu. The job is building a hiring platform that shows who a candidate actually is, not just what fits on a page, and proving the model works well enough...
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Paycor
Principal, Partner & Customer Marketing
Jan 2023 - Nov 2025 | 2y 10m
Cincinnati, US
Led partner and customer-facing marketing across a multi-product platform, owned go-to-market alignment and messaging consistency. Translated product value into clear, trust-driven value propositions across...
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Talenya (acquired by Paycor)
VP of Marketing & Business Development (B2B)
Jan 2021 - Jan 2023 | 2y
Tel Aviv-Yafo, IL
Executive team member, reported to CEO, led company-wide marketing and GTM. Defined brand narrative, contributed to 5 industry awards in 13 months. Increased monthly sales pipeline by 50%. Created strong...
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It’serious Group
VP of Marketing
Jan 2019 - Jan 2021 | 2y
Executive team member reporting to CEO. Built and scaled global marketing operations across Israel, the U.S., and Russia. Led brand, growth, and market expansion for a consumer-facing platform across US...
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Legably (Acquired)
Co-Founder, Head of Marketing
Jan 2018 - Jan 2020 | 2y
Established strategic SaaS partnerships as main acquisition channel. Grew vetted user network from 1,900 to over 5,000 in 12 months through partner-led growth.
Spatially
Marketing and Partnerships Manager
Jan 2015 - Jan 2018 | 3y
Opened new B2B markets across multiple US states via targeted marketing. Led event marketing strategy, executing 35+ industry conferences and events to build scalable acquisition channel.
Writing
Active Listening
Communications
Collaboration
Most proud of (3/3)
1st
TV / public voice
I went on national TV twice to talk about how hiring is broken. What started as a personal frustration became a public conversation
2nd
I helped take Talenya from startup to acquisition (NASDAQ: PYCR / Paycor) as VP Marketing. I learned what it actually takes to build something people
3rd
I wrote a memoir called The Red Button, mostly for my kids. Putting your real story on paper is harder than any pitch deck.
Career Highlights
1/2
HireIntel — AI career diagnostic (featured on national TV)
Founder
Israel,
I built an AI that interviews job seekers by voice and hands them a sharper resume and a real...
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Talenya — acquired by Paycor (NASDAQ: PYCR)
VP Marketing
US,
I led marketing through the growth years and into an acquisition. This is where I learned HR...
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Fun fact about me
I wrote a whole book for my kids before I ever wrote a pitch deck. Turns out telling the truth about yourself is the hardest writing there is.