Sthefanie Hernández Rivera
Driving business growth and innovation across LATAM through commercial and brand leadership.
Mexico City, MX
Full time
Hybrid/On-site
Marketing & Commercial Executive with over 15 years of experience in business transformation, P&L leadership, and multi-market growth within FMCG, Consumer...
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My Career Journey
1/7
Cargill
Category Marketing Manager — Purina Category (Category & Brand Lead, Full P&L Owner)
Jun 2025 - Jun 2026 | 1y
Mexico City, MX
Owned product and brand strategy for Purina in Mexico as full category P&L owner, delivering double-digit growth across a 90K+ ton portfolio through innovation, market insights, portfolio optimization,...
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Marketing Digital Lab
Founder & Marketing Director
Nov 2019 - Jun 2025 | 5y 7m
Mexico City, MX
Founded consultancy to provide brand and commercial strategy to FMCG, Retail, and Technology clients; advised on growth, innovation, Go-to-Market strategies in Mexico and the US. Managed direct-to-consumer...
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Provident
Head of Marketing
Jan 2021 - Jan 2023 | 2y
Puebla, MX
Owned regional P&L across 60+ branches, implemented MetLife products to generate MXN 90M+ new revenue, led customer digital transformation including mobile app launch and CRM/loyalty expansion for 700K+...
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Telmex
Product Marketing Manager
Jan 2015 - Jan 2019 | 4y
Mexico City, MX
Responsible for brand strategy and Go-to-Market execution for B2C and B2B portfolios, leading strategic IT projects exceeding USD $10M, enhancing retail execution and increasing logistics efficiency by...
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Panasonic
Marketing Manager, Mexico & LATAM
Jan 2013 - Jan 2014 | 1y
Mexico City, MX
Led product and brand marketing for LATAM 800+ SKU portfolio, executed regional launches and campaigns, reduced obsolete inventory by 80%, grew social engagement, expanded distribution, and managed a cross-country...
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Samsung
Product Marketing Manager
Jan 2012 - Jan 2013 | 1y
Mexico City, MX
Drove Galaxy smartphone brand and GTM execution, executed co-branded campaigns with major brands, achieved 110% of sales target for S III Mini, and secured over 90% retail penetration. Managed demand planning...
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Canon Mexicana
Product Marketing Management & Trade Marketing
Jan 2009 - Jan 2012 | 3y
Mexico City, MX
Created and commercialized the Dental Photography category, reaching MXN $24M+ in first-year revenue, owned P&L for 500+ SKUs, achieved market leadership for over two years, and partnered with top brands...
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Business Acumen
Financial Acumen
Collaboration
Analytical Thinking
Organizational Skills
Action Oriented
Results Focused
Communications
Leadership
Coordinating
Most proud of (2/3)
1st
As Category Marketing Manager at Cargill, I grew a 90K+ ton portfolio to double-digit growth as full P&L owner.
2nd
Created and commercialized a new Dental Photography category at Canon Mexicana, generating MXN $24M+ in year one.
Career Highlights
1/1
Head of Marketing, Provident — regional P&L and digital transformation
Launched MetLife products to generate MXN 90M+
mexico,
As Head of Marketing at Provident I owned the regional P&L and led the launch and commercialization...
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My values
Results-Oriented
Problem Solving
Leadership
Collaboration
Communication
Education
IPADE Business School
Executive MBA
Ongoing
The University of Texas at Austin
Leading Innovation
2023
Instituto Politécnico Nacional
Commercial Relationship Degree (Professional License)
2007
Instituto Politécnico Nacional
International Trade Technical Degree (Professional License)
2003
Certifications & Qualifications
Create and Measure Digital Campaigns on Social Media
Centro2026
Harvard Accounting
IPADE2026
Social Media Marketing Specialization
Northwestern University (Coursera)2026
Language(s) I speak
Spanish
Fluent
English
Fluent
Portuguese
Intermediate
French
Beginner