Growth-driven marketing leader for B2B and AI products, bridging tech and market needs.
Full time/Part time/Project based
Hybrid/On-site/Remote
Accomplished marketing leader specializing in building growth engines for early-stage B2B and AI-driven products. Hands-on in translating technical capabilities...
Show more
My Career Journey
1/5
Major Russian FMCG, Healthcare & Consumer Brands
Marketing Director / MarCom Director
- Present | N/A
Held senior marketing roles at top organizations, including a medical clinic network, wellness startup, and global beverage brand. Oversaw major B2C marketing operations, brand strategies, and large-scale...
Show more
Self-Employed
Marketing Advisor
Jan 2005 - Present | 21y 4m
Tel Aviv, IL
Built zero-to-one marketing foundations for early-stage startups with positioning, ICP, and GTM strategy. Defined messaging frameworks, translated advanced product features into clear value, and devised...
Show more
Intlock
Head of Marketing & Demand Generation
Jan 2022 - Jan 2025 | 3y
Tel Aviv, IL
Owned and scaled marketing for B2B SaaS. Drove 40% YoY website growth and 30% conversion boost. Launched multi-channel growth engines, aligned teams on GTM, developed technical content, and optimized performance...
Show more
BreachDigital
Business Development Manager
Jan 2021 - Jan 2022 | 1y
Tel Aviv, IL
Generated top-of-funnel pipeline for cybersecurity, OT security, and AI startups. Booked high-quality demos and optimized outreach for SaaS clients, improving response rates and meetings booked.
Adizes Institute
Marketing & Sales Manager
Jan 2018 - Jan 2019 | 1y
Tel Aviv, IL
Managed inbound and outbound marketing for a global consultancy. Generated executive pipelines and executed C-level events, workshops, and nurture programs across CIS, EMEA, and LatAm.
Analytical Skills
Collaboration
Communications
Decision Making
Prioritization
Business Acumen
Team Motivation
Team Leadership
Accountability
Most proud of (2/3)
1st
Drove 40% YoY website growth and 30% conversion lift as Head of Marketing at Intlock by building multi-channel growth engines and aligning GTM.
2nd
Built zero-to-one marketing foundations as an advisor since 2005: positioning, GTM strategy, messaging and demand gen for startups.
Career Highlights
1/1
Head of Marketing
Owned End-to-End Growth & Conversion
Tel Aviv-Yafo, IL, 2022
At Intlock, I worked hands-on with funnel data to understand where we were losing momentum from...