Sinuhé González Lara
Driving impactful brand strategy and demand generation across global markets.
Full time
On-site/Hybrid/Remote
Accomplished Marketing Manager with over 12 years of experience specializing in brand strategy, demand generation, and go-to-market initiatives throughout...
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My Career Journey
1/5
Porch Group
Global TA Marketing & Employer Branding Manager
Jan 2022 - Present | 4y 9m
Lead integrated marketing and brand strategy across the U.S., Mexico, Colombia, and India, aligning campaigns with growth objectives, increasing engagement by 60% and strengthening brand visibility, managing...
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TheyCare
Marketing Director
Jan 2020 - Jan 2022 | 2y
Directed marketing strategy, brand positioning, go-to-market planning, and customer acquisition for a healthcare app, conducted market research, shaped brand and UX, partnered with sales and development...
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Elemento
Marketing Manager
Jan 2019 - Jan 2020 | 1y
Led brand strategy, digital marketing, and lead generation to accelerate customer acquisition and growth. Developed and executed multi-channel campaigns, driving engagement and strengthening market presence,...
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Brink's
Marketing Leader
Jan 2016 - Jan 2019 | 3y
Led regional B2B and B2C marketing and business development for cash management and new tech products, developed integrated strategies, managed trade shows and events, designed training programs, and aligned...
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TTEC
Talent Acquisition Marketing Manager, LATAM
Jan 2012 - Jan 2016 | 4y
Developed and executed marketing strategies for high-volume and specialized hiring, led employer branding programs to increase candidate attraction, managed multi-channel campaigns, and tracked campaign...
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Active Listening
Collaboration
Results Focused
Analytical Skills
Strategic Thinking
Intercultural Competence
Learning Agility
Influencing Skills
Most proud of (2/3)
1st
Transformed Porch Group's employer brand and growth marketing across the U.S., Mexico, Colombia and India.
2nd
Launched a healthcare app partnering with clinicians and patients to define needs, shaping marketing that helped TheyCare sell to Kaiser.
Career Highlights
1/2
Brand Strategy & Demand Generation Specialist
Accomplished Marketing & Employer Branding Manager
México, 2022
Since 2022, as Global TA Marketing & Employer Branding Manager at Porch Group, I led a multi‑market...
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Marketing Director, TheyCare (2020–2022)
Positioned TheyCare for acquisition by Kaiser
United States, 2020
In 2020–2022, as Marketing Director at TheyCare, I led marketing and product positioning for...
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