Re-designed demo app as dynamic SDK, winning the Roche & Sheba innovation challenge. Led redesign of Sheba’s longevity app with +5% retention and +104% engagement. Oversaw product work, documentation,...

Delivered a broad range of UX and UI projects for clients including Team8, Sheba, IDF, Microsoft, and Buyme. Led projects from discovery through delivery, defined UX strategy, and developed business-driven...

Worked on medical-grade mobile products, developed compliance-restricted result files, and co-designed a dynamic in-house CRM using atomic design. Managed online presence, led branding and website updates,...

Developed brand identity, logo, design language, and guidelines. Designed cohesive experiences across web, product, marketing, print, and digital. Built strategic brand materials aligned with business...

Managed end-to-end projects, aligning creative solutions with client business goals. Delivered design from concept to final production while ensuring high standards and independent project management.

Designed and analyzed surveys and behavioral assessments, conducting research and interviews to improve HR decision-making and uncover strengths and development opportunities.