Sharon Ginati
Data-driven marketing leader excelling in user acquisition and digital growth strategies.
Tel Aviv-Yafo, IL
Part time/Full time/Project based
Hybrid/On-site/Remote
Experienced marketing executive with a proven track record in user acquisition, digital transformation, and cross-functional leadership across healthcare,...
Show more
My Career Journey
1/7
Protecting My Country Israel
Reservs
Apr 2024 - Present | 2y 1m
IL, IL
Completed three reserve-duty cycles (300+ days) since April 2024. Between rotations, built foundational knowledge in SaaS customer acquisition, exploring channels, PLG funnels, CAC/LTV basics, and onboarding...
Show more
Optival.ltd
Head of User Acquisition
Jan 2022 - Apr 2024 | 2y 3m
Managed both Performance (PPC) and SEO teams, overseeing recruitment, training, and motivation. Handled search budgets up to $1.5M monthly. Initiated AB tests, AI usage, new site designs, and content strategies....
Show more
Maccabi Health Services
Digital and Growth Manager
Jan 2015 - Jan 2022 | 7y
Acted as focal point for all digital activities in the region. Led lead generation in a regulated market, managed a team of 17 social media ambassadors, and implemented digital transformation initiatives....
Show more
InfoTrade [Digital & Marketing Firm]
Co-CEO & Founder
Jan 2011 - Jan 2015 | 4y
Delivered end-to-end solutions for company projects and clients. Led ideation, technical development, and launch of products/sites. Managed marketing, CS, and Dev teams, and executed marketing plans across...
Show more
Akirov Group Hotels
Online Marketing Manager
Jan 2009 - Jan 2011 | 2y
Responsible for all online activities locally and globally (US & EU markets).
The Nation Traffic [a Playtech's company]
Internet Product Manager
Jan 2007 - Jan 2009 | 2y
Handled white-label products, managed in-house design, marketing, and dev teams. Oversaw flagship WAP application development, design roadmap, and marketing.
Vertical Traffic [Online media buying firm - Gaming Niche]
Director of Marketing Technologies
Jan 2005 - Jan 2007 | 2y
Conducted research and strategic planning for online campaigns. Managed ad serving, SEO, SEM, and guerrilla marketing. Represented company in major client project for developing a full cycle tracking ...
Show more
Decision Making
Teamwork
Collaborative Communications
Creativity
Problem Solving
Calmness Under Pressure
Resilience
Motivational Skills
Self-Motivation
Optimism
Social Intelligence
Critical Thinking
Curiosity
Goal-Oriented
Leadership
Adaptability
Strategic Thinking
Persistence
Most proud of (3/3)
1st
Akirov Group (Deluxe hotels) - impacting a change of website platform - based on a deep analysis.
2nd
Maccabi Health Services - Using the first automation tool successfully in the organization.
3rd
Optival - re-design full casino site. Design that won the AB testing. No design won until then,
Fun fact about me
This guy Ben, and his associate Jerry, can be my best friends at all the times. Any time.
My values
Accountability
Fairness
Authenticity
Dedication
Honesty
Justice
Initiative
Education
Shenkar College of Engineering and Design
Bachelor of Technology - Engineering & Industrial Management - Information Systems
2004
Certifications & Qualifications
Project Managing Course (PMP) - Certified by PMI
TEFEN2008
Webmaster - Site developing and managing
Open University2000
Language(s) I speak
English
Fluent
Hebrew
Fluent