Executive Certificate, AI & Business Strategies

Marketing leader with expertise in brand, GTM, and demand generation for cybersecurity companies. Currently Head of Marketing & PMM at Bouracyber Solutions, leading full marketing functions including brand strategy, GTM planning, and partner marketing. Previously Marketing Lead at Salvador Technologies, where I built and scaled the first marketing function, increased brand awareness by 270%, and drove demand generation by 150% YoY. Skilled in cross-functional leadership, content strategy, and data-driven decision making. Motivated by building high-impact marketing engines and shaping product-market narratives to drive adoption and revenue.

Leading the company’s full marketing function, including brand strategy, GTM planning, demand generation, and partner marketing. Own messaging, positioning, and solution narratives for integrated cybersecurity bundles targeting government and enterprise sectors. Build the marketing engine across content, campaigns, digital, and enablement to increase awareness, drive pipeline, and support strategic deals. Collaborate closely with technology partners to align solution design, value proposition, and commercial strategy.

Head of Marketing & PMM

Built and led the company’s first marketing function, establishing scalable GTM processes, messaging frameworks, and a demand-generation engine that supported rapid growth across EMEA & NA. Increased brand awareness by +270% and demand generation by +150% YoY. Developed and executed cross-channel content strategy, secured investor funding through targeted campaigns, and partnered with leadership on market expansion. Owned PMM responsibilities, including GTM planning, value proposition development, and creation of technical collateral - webinars, white papers, battle cards, datasheets - that strengthened competitive positioning and accelerated enterprise sales cycles.