Created marketing strategies for corporate and leisure segments, led training and event communications, and generated substantial revenue increases through targeted promotions and market segmentation ...

Led digital strategy and campaign execution across US and Canada, coordinating global positioning and alignment for major beverage brands.

Designed multichannel communication campaigns, led content production for multiple brands, including major loyalty and cobranding campaigns. Achieved significant gains in customer engagement, acquisition,...

Developed and implemented marketing plans for major loyalty programs, negotiated with commercial partners, managed campaigns and budgets, and drove substantial increases in members, occupancy, and income....

Led brand strategy, positioning, and communication for major hotel brands, ensuring consistency and profitability across 100+ locations. Delivered results in occupancy, income, and profitability, setting...

Supported regional launches and campaigns, contributed to sales growth, and enhanced brand profitability across multiple countries.

Coordinated brand launches and activations, managed marketing materials, supervised agency content, and drove substantial sales increases and brand visibility in key segments.