My professional journey combines business, technology, customer engagement, and commercial leadership across banking, fintech, and AI-driven solutions. I started my career at Citibank in various enterprise and customer-facing roles, building a strong foundation in business operations and stakeholder management.

Later, at Bank Hapoalim, I worked on strategic and digital transformation initiatives as a Business Relationship Manager and Strategic Advisor to the CIO, which strengthened my ability to connect business needs with technology and execution.

Over the past years, I moved into global sales leadership roles, and today at ThetaRay I lead global sales and customer success activities for AI-driven fintech solutions. My experience across sales, product, strategy, and operations allows me

Global sales leader with a proven track record of building and scaling high-performing sales organizations from the
ground up, driving ARR growth, and closing complex enterprise deals across fintech and financial services.
Hands-on builder with a 360° business perspective spanning sales, product, operations, and strategy  enabling
creation of winning go-to-market motions, strategic partnerships, and sustainable revenue growth globally.

Global VP Sales &amp; Customer Success

Converted a technically skeptical customer into an excited partner through a strategic demo, sparking upsell discussions.

Resolved a $1M+ ARR partner conflict, negotiating commercial terms collaboratively and preserving the relationship.