Product Management Course – PM 101

I am a client-facing professional with a strong background in Ad Tech, affiliate marketing, and business development. My expertise includes market research, user segmentation, and operational optimization, having worked with B2B startups targeting US markets. At SpoTower, I managed multi-vertical portfolios, drove $750,000 (GP) in sales, onboarded over 60 partners, and optimized performance based on robust data analytics. Previously, I advised businesses at NM Digital, integrating digital tools and streamlining workflows. With project management experience in the public sector, I bring a strategic, growth-oriented mindset focused on measurable results and continuous learning.

Advised businesses on marketing strategies tailored to their needs, leveraging Google platforms, social media, and native advertising. Integrated CRM and operational tools to improve team efficiency. Developed expertise in digital marketing, including performance KPIs, and streamlined B2B agency operations.

Business Development Manager

Exceeded targets, generating $750,000 (GP) through sales and monetization; established strategic partnerships with top 3 market leaders; tracked and optimized partner performance, scaling deals and traffic; built sales pipeline and managed 7 verticals; onboarded 60+ partners; oversaw million-dollar Google Ads accounts; led competitor research; collaborated cross-functionally to align with monetization KPIs; delivered presentations and reports to guide decision-making.

Affiliate Marketing Manager

Led teams and motivated stakeholders in a political environment, managed and inspected projects across construction, education, and green energy sectors, fostering social impact.