Product Designer with 4+ years of hands-on experience designing complex B2B and B2B2C digital platforms.
Experienced in end-to-end product design processes from discovery, problem definition, user flows, wireframes, and prototyping to high-fidelity UI, design systems, and developer handoff.

In my final year as a B.Des Industrial Design student I realised I enjoyed designing experiences more than physical products. I began self-directed learning in UX/UI, applying studio research to interaction and interface thinking and building practical skills that redirected my career toward user-centred product design.

Experience designer

From Industrial design to a UX/UI Designer

As a designer I recognised strong potential in a colleague and recruited her to our team. I advocated for adding complementary skills to our group, bringing new capability and helping the team broaden its approach to client work and collaboration.