Driving brand growth and engagement through content, strategy, and digital innovation.
Dynamic Digital Marketing and Brand Strategy Manager with 19 years' experience guiding content, brand, and performance teams for agencies, B2C, and B2B...
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My Career Journey
1/6
Papel Maché
Account Manager & Digital Strategist
May 2025 - Feb 2026 | 9m
Primary point of contact for clients, ensuring delivery of objectives and deliverables Led content strategy across social and paid media, strengthening brand equity Coordinated content teams, managing...
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Ya Ganaste (Fintech)
Digital Marketing & UX Copywriter
Jan 2022 - Jan 2025 | 3y
Designed and executed acquisition funnel strategy Wrote and optimized UX copy for the app and social media Managed performance and lifecycle campaigns (SMS, in-app) for the active user base Supported CRM...
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Herrero & Leo Burnett
Community Manager Freelance
Jul 2019 - Aug 2022 | 3y 1m
Managed crisis communications and customer service, generating insights to optimize automated responses and content strategy.
Sparkling Advertising Agency
B2B & B2C Content Strategist
Oct 2019 - Jan 2022 | 2y 3m
Directed content, design, and community teams for large-scale B2B and B2C brands Developed cross-channel content strategies, aligning creativity with business objectives and maintaining brand guideline...
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Grey (WPP)
Social Media Manager
Apr 2018 - Feb 2019 | 10m
Defined content strategy and performance KPIs for Nokia (Mexico and LATAM), Falabella Soriana, Cool!Nuts, and Strendus; supervised the production team.
Havas
Head of Content
Jun 2012 - Mar 2018 | 5y 9m
Structured and led the content department (15 people across global accounts) Designed processes that ensured quality across all digital asset deliverables Contributed to new business strategies, providing...