Strategic creative leader in content, storytelling, and digital campaigns.
Mexico City, MX
Full time
Remote
Experienced digital creative, copywriter, and content strategist with a track record of success in top advertising agencies. Skilled in developing integrated...
Show more
My Career Journey
1/8
NATIVO
Content Strategist
Apr 2024 - May 2026 | 2y 1m
Mexico City, MX
Leader in creative execution and strategic planning for accounts such as Toyota, La Costeña, and Playmobil. Responsible for the strategy and creation of multi-channel content focused on brand growth and...
Show more
PICO LOVE
Social Media Lead
Feb 2022 - Apr 2024 | 2y 2m
Creative leadership for Grupo Alsea's social media: Chili's, Vips and El Portón, developing concepts and digital campaigns aligned with business objectives and positioning. Direction of creative strategy,...
Show more
LA SOCIEDAD
Digital Creative
Dec 2019 - Feb 2022 | 2y 2m
Creative and strategic leadership for Weber LATAM, developing content strategy, creative concepts and digital campaigns aligned with brand and business objectives. End-to-end management: brief, concepting,...
Show more
MADE AGENCY
Creative Copywriter
Oct 2018 - Dec 2019 | 1y 2m
Creative leadership for strategic accounts including Jeep, José Cuervo, Alfa Romeo and Quaker State, developing integrated campaigns with a business and brand vision. Direction of Creative Strategy, Concept...
Show more
INNOCEAN WORLDWIDE
Copywriter Senior
May 2016 - Aug 2017 | 1y 3m
Responsible for the Soul, Rio, and Sportage vehicles launches for KIA in Mexico and LATAM. Recognized for leading award-winning campaigns at the 2016 Círculo Creativo de México, with the “Kia Assistance”...
Show more
PUBLICIS (NURUN)
Copywriter Senior
Sep 2015 - May 2016 | 8m
Copywriting and Digital strategy for brands including Porsche, Quaker Oats, Sabritas (Lays) and Tec Milenio. Won the regional pitch for key accounts: Universal Channel, Studio Universal and AXN.
HAVAS WORLDWIDE
Copywriter Jr
Jan 2013 - Sep 2015 | 2y 8m
Developed creative campaigns for Social Media accounts: AXA Seguros, Walmart and Pepsi. Designed innovative digital advertising strategies for Walmart, driving greater consumer interest and loyalty.
OGILVY
Trainee / Copywriter Jr
Mar 2010 - Jan 2013 | 2y 10m
Copywriting for accounts such as Axtel, Tang, Farmacias del Ahorro, Tetra Pak, and Tecnológico de Monterrey.
Accountability
Leadership
Presentations
Team Leadership
Creativity
Strategic Thinking
Most proud of (2/3)
1st
Led Kia pitch project, took accountability and guided the team to a client‑praised presentation.
2nd
Promoted to Content Lead at Grupo Alsea after two years managing Vips and Chili's social accounts.
Career Highlights
1/1
Creative Copywriter at MADE Agency (2018–2019)
Won creativity award for Kia radio campaign
México, 2019
In 2018 as Creative Copywriter at MADE Agency I led the concept and scripts for a series of Kia...
Show more
My values
Creativity
Accountability
Leadership
Education
Universidad Anáhuac
Diploma, Management in the Mezcal Industry
2023
Universidad de la Comunicación
Diploma Advertisement Creativity
2012
Universidad del Pedregal
Graduate Certificate in Advertising
2011
Universidad del Pedregal
B.A. in International Marketing
2008
Certifications & Qualifications
Digital Marketing for entrepreneurs and freelancers