Serena Carsley-Mann
Driving B2B SaaS growth with strategic content and data-driven marketing execution.
Tel-Aviv, IL
Full time
On-site/Hybrid
Experienced marketing leader with a proven track record in B2B SaaS, specializing in content strategy, go-to-market execution, and growth marketing. Most...
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My Career Journey
1/4
Freelancer
Content Marketing Manager
Jan 2025 - Present | 1y 4m
Reported to CEOs, CMOs, and Heads of Growth, owning end-to-end marketing and go-to-market strategy and execution for B2B SaaS products. Owned industry reports and case studies, translating data into assets...
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Ryze beyond
Senior Content Marketing Manager
Jan 2022 - Jan 2024 | 2y
Reported to Head of Product, leading marketing strategy and execution across content, lifecycle, and growth channels. Owned email marketing and lifecycle content, building and scaling automated flows and...
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CallApp
Growth & Content Marketing Manager
Jan 2019 - Jan 2021 | 2y
Reported to VP Product, supporting global go-to-market strategy and execution. Built and scaled localization go-to-market function, managed a team of 10 localization specialists, and operationalized content...
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Zaptush
Content Marketing Specialist
Jan 2017 - Jan 2019 | 2y
Reported to Head of Content, contributing to content strategy and execution for a high-growth digital media brand. Produced high-performing and viral content, reaching an average audience of 1.2M viewers...
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Teamwork
Collaboration
Constructive Feedback
Reliability
Quick Learning
Most proud of (3/3)
1st
I was chosen as a ryzing star a 'top 5 performer' at ryze in my first quarter at the company
2nd
I was asked to transition to a full-time marketing manager at CallApp from a freelance writing role
3rd
I built a team of 10 localization specialists including the strategy from 0 and brought positive ROI
Fun fact about me
I've run 6 full marathons including in Montreal, Barcelona, Portugal, Tiberias and Tel Aviv
