Sasha Djoric
Building brands through intentional storytelling, strategy, and creative copywriting.
Mexico City, MX
Full time/Part time
Hybrid/Remote
With over 8 years' experience as a copywriter, creative strategist, and brand builder, Sasha Natalija has helped brands across fashion, wellness, hospitality,...
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My Career Journey
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1/10
Inara Sense
Social Media Strategist & Content Developer
- Present | N/A
Developed social media strategy and brand storytelling content for a cohesive digital presence.
Omnia Tulum
Copywriter & Social Media Strategist
- Present | N/A
Supported website and product copywriting during brand transition. Managed social media content and strategy throughout the transition.
Ikal Tulum Hotel
Copywriter & Social Media Manager
- Present | N/A
Developed brand, website, product, and social media copy. Managed content and strategy across digital channels.
Reliable Bulk
Copywriter & Web Content Developer
- Present | N/A
Developed website, product, and social copy. Created branded social graphics and collaborated on user experience for the website.
Huaya Camp Tulum
Social Media Strategist & Content Creator
- Present | N/A
Developed social media strategy and content aligned with the property's brand identity and audience. Created visual and written storytelling for social channels.
Harakh Jewelry
Social Media Strategist & Content Director
- Present | N/A
Developed social media strategy and content direction for a luxury jewelry brand, translating the visual identity into an elevated digital presence.
Terani Couture
Social Media Strategist & Content Developer
- Present | N/A
Developed social media strategy and brand storytelling content for a fashion-focused audience, translating brand identity into digital campaigns.
Freelance
Creative & Social Media Strategist
Jan 2017 - Present | 9y 9m
Built cohesive brand worlds for clients across fashion, wellness, healthcare, hospitality, and luxury e-commerce. Specialized in content creation, brand strategy, and copywriting, seamlessly integrating...
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Caravana
Lead Social Media Strategist & Content Developer
Jan 2020 - Jan 2024 | 4y
Directed social media strategy and content development. Developed website, newsletter, blog, product, and social copy. Designed and managed email newsletters in Klaviyo and Mailchimp, leveraging performance...
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Amara Swimwear
Copywriter & Content Strategist
Jan 2017 - Jan 2019 | 2y
Led editorial and product copywriting, including blog content and product naming. Restructured brand content with an SEO-focused approach to strengthen search visibility and consistency.
Creative Thinking
Digital Literacy
Project Design
Writing
Analytical Thinking
Collaboration
Results Focused
Most proud of (2/3)
1st
Grew a client's blog from 850 to 3,008 monthly views in one month through targeted SEO-optimized posts.
2nd
Led copy and social strategy at CARAVANA (4 years): launched niche socials, blogs, newsletters and optimized Klaviyo/Mailchimp emails via metrics.
Career Highlights
1/2
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SEO-driven content for a luxury skincare client
More than tripled monthly blog traffic in one month
Mexico City, 2026
In my work as a brand copywriter for a luxury skincare client I presented a monthly blog report...
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Lead copywriter & social co-manager, CARAVANA (4 years)
Directed content, social and email strategy at CARAVANA
Mexico City, MX, 2020
As lead copywriter and co-manager of social at CARAVANA over four years I launched several niche...
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My values
Creativity
Collaboration
Results-Oriented
Quality
Adaptability