Design System & Advanced Figma

Visual Communication Diploma

Product Designer with 5 years of experience specializing in complex, data-heavy systems and B2B SaaS. Currently designing critical, high-impact solutions at Magen David Adom, with prior experience at SPOT Advertising Agency. Proven track record delivering user-centric features and design systems in fast-paced environments. Strengths include cross-functional collaboration, usability testing, and AI-integrated workflows. Passionate about driving measurable impact and continual innovation in operational and healthcare technology.

Leading end-to-end design for emergency and B2B operational systems, including development of scalable design systems with 60+ components. Responsible for AI feature design, user research, usability testing, and cross-functional collaboration with stakeholders and CTOs. Projects include ambulance coordination platforms and war simulation systems, significantly improving efficiency and workflow.

Product Designer

Designed pixel-perfect UX/UI for mobile apps, e-commerce, and marketing websites. Led projects in hospitality and retail, delivering branding, digital campaigns, and engaging user experiences under tight deadlines. Achievements include hospitality app with 4.7-star ratings, impactful branding for startups, and KPI-driven national chain redesign.

UX/UI Designer

•	Led end-to-end design for life-critical emergency systems (7K+ daily calls) and external B2B SaaS (e.g. Budget, Clalit) partnering with CTOs and stakeholders to align strategy and delivery.
•	Delivered features in bi-weekly sprints through tight cross-functional collaboration and over 50 usability tests.
•	Built responsive prototypes using Figma Make & Vibe coding tools to accelerate Design-to-Dev handoff.
•	Designed AI features (automated assignment, smart transcription) with ML teams, defining core Human–AI UX.
Key impact:
•	Built a scalable design system with 60+ components, accelerating frontend delivery by an estimated 25%.
•	Redesigned a legacy EMS system into a responsive web platform, reducing response times through research-driven workflow optimization.
