Sara Elena Gutiérrez Escamilla
Bilingual content leader excelling in storytelling, strategy, and cross-platform engagement.
Mexico City, MX
Full time
Hybrid/Remote
Bilingual Content Lead and Screenwriter with over 10 years of experience in television and digital media. Currently leading content at Imagen Televisión...
Show more
My Career Journey
1/4
Freelance
Head of Content
May 2022 - Present | 4y
Mexico City, MX
Created scripts, rundowns, and digital dynamics to boost engagement, developed and curated trending topics and social strategies, produced digital content for YouTube and online media, authored editorial...
Show more
Imagen Televisión
Content Coordinator & Head Writer
Jun 2017 - Present | 8y 11m
Mexico City, MX
Wrote daily scripts and rundowns for live shows, coordinated editorial and production content for high-impact coverage, led digital strategies to increase audience engagement, tripled program ratings,...
Show more
Paramount+ (Co-Lab)
Screenwriter / Fiction Development
Jun 2020 - May 2022 | 1y 11m
Co-wrote an episode for a children’s animated series, developed character bibles, season arcs, and adapted Latin American short stories for serialized content.
TV Azteca
Branded Content Coordinator
Jul 2012 - Jun 2017 | 4y 11m
Adapted advertising campaigns to entertainment show formats, designed creative brand integrations, managed commercial content with ROI and retention metrics, positioned shows as network leaders, coordinated...
Show more
Education
Centro de Diseño, Cine y TV
Screenwriting
2019
Universidad La Salle
Communication Sciences
2012
Certifications & Qualifications
SEO and Content Marketing
Santander Open Academy2026
Digital Marketing & E-commerce
Google Career Certificates2026
Media Buying Professional (Meta Certified)
Meta Blueprint2026
Best Play, Best Script, Best Actor, and Highest-Grossing Production for 'La Terapia'
2017
Language(s) I speak
Spanish
Fluent
English
Fluent