Santiago Posse Plancarte
Driving global entertainment growth with expert brand partnerships and experiential marketing.
Mexico City, MX
Full time
Hybrid/On-site
Marketing and Entertainment Executive with over 20 years of experience leading the growth of global franchises through strategic brand partnerships, event...
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My Career Journey
1/5
Sony Pictures Distribution Mexico
Senior Marketing, Promotions and Events Manager
Jan 2018 - Present | 8y 9m
Mexico City, MX
Managed stakeholders and cross-functional teams; coordinated agencies, marketing, research, studios, and licensing. Led campaigns for 18 to 25 releases per year; adapted global campaigns for regional relevance...
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Sony Pictures Distribution Mexico
Promotions and Events Manager
Jan 2008 - Jan 2018 | 10y
Mexico City, MX
Led promotional licensing for franchises such as Spider-Man and Dragon Ball Z. Aligned strategic partners, agencies, and studios for 4 to 6 alliances per title. Developed Go-to-Market strategies for 35-40...
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Tycoon Enterprises
Theatrical Movies Brand Manager
Jan 2006 - Jan 2008 | 2y
Coordinated stakeholders between studios, licensees, and retail channels to implement business strategies. Managed up to 15 licensees and product categories; improved commercial execution and increased...
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Tycoon Enterprises
Promotions Manager
Jan 2005 - Jan 2006 | 1y
Marco Marketing Consultants
Samsung Account Manager
Jan 2004 - Jan 2005 | 1y
Collaboration
Strategic Thinking
Negotiation
Active Listening
Leadership
Business Acumen
Calmness Under Pressure
Plan Execution
Career Highlights
1/2
Cross-studio premiere coordinating Sony, Crunchyroll & Aniplex
Produced Demon Slayer premiere for ~35,000 attendees
Mexico City, MX, 2025
I led the full-scale production of the Mexican premiere of Demon Slayer: Infinite Castle, aligning...
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Expanded Sony Pictures × Little Caesars into a 360° pandemic experience
Doubled campaign media value to US$2.5M; won Rainbow Award
Mexico, 2021
I expanded a Sony Pictures and Little Caesars promotion during the pandemic into a true 360°...
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My values
Communication
Customer Satisfaction
Ethical Behavior
Results-Oriented
Collaboration
Education
Universidad Iberoamericana
Industrial Design
1997
Certifications & Qualifications
Rainbow of Excellence Awards (3)
2026
Movie Script Analysis
Sony Pictures Culver City2022
Speed Reading
SILEO – Integrated System for Efficient and Optimized Reading2018
Script Analysis
Sony Pictures Mexico2017
Management Skills
Sony Pictures Mexico2010
Language(s) I speak
Spanish
Fluent
English
Intermediate