Santiago Duran Mejia
Visionary leader scaling digital brands across LATAM with data-driven marketing strategies.
Mexico City, MX
Full time
On-site/Hybrid
Visionary business executive with over 15 years of senior leadership experience across global technology, digital media, and creative industries. Led dramatic...
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My Career Journey
1/7
The Honest Catapult Consultancy
Founder & Senior Consultant
Aug 2025 - Present | 1y 2m
Naucalpan de Juárez, MX
Serve as the founding executive, strategist, and creative director for a disruptive management consulting and media firm, blending clinical psychology, technology business models, marketing, and media...
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TripleTen
Latam Marketing Communications Director
Apr 2025 - Aug 2025 | 4m
Led organic growth strategy in LATAM across brand, PR, social, and community. Elevated TripleTen to the top of online education recognition in LATAM by creating an impactful brand strategy and voice.
Riot Games
Senior Marketing Services Director (LATAM)
Dec 2019 - Aug 2024 | 4y 8m
Directed LATAM marketing strategies, driving engagement and YoY player growth (25%+). Launched multi-channel campaigns, achieving a 40% increase in user engagement and 20% new users through data-driven...
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Google
YouTube Product Specialist
May 2015 - Jul 2018 | 3y 2m
Developed measurement tools translating YouTube Data into actionable metrics, growing revenue share among agencies by 40%+ over 3 years. Led product marketing and localization strategy in Latin Americ...
Forward Media Mexico (Havas Group)
Managing Director (Founding Role)
Sep 2014 - May 2015 | 8m
Launched and scaled Havas’ new digital agency in Mexico to profitability within the first year; led media planning for major brands across all channels.
Havas Media Mexico
Digital & Strategy Director | Board Member
Apr 2013 - May 2015 | 2y 1m
Led the strategic planning team, oversaw digital innovation, and grew digital channel revenue share from 3% to 7% in one year, positioning Havas as a digital leader in Mexico.
CARAT - Dentsu Aegis, Mexico
Managing Director
Aug 2008 - Mar 2013 | 4y 7m
Held full P&L responsibility and drove market share growth during a period of regional expansion and consolidation.
Strategic Thinking
Collaboration
Leadership
Business Acumen
Results Focused
Prioritization
Most proud of (3/3)
1st
Launched the proprietary LIVE strategic-planning process and used it to win pitches with AB‑InBev and Movistar.
2nd
Grew digital revenue 2.3X by aligning priorities, adding checkpoints and hiring top talent, reshaping the agency market.
3rd
Launched "YouTube TRPs," a hybrid digital/TV product that drove 49% regional revenue growth and captured >10% broadcast market share.
Career Highlights
1/3
Mandated by CEO to triple digital revenue; delivered major growth
Grew digital revenue 2.3X and reshaped the agency market
Mexico, 2015
When the CEO challenged me to 3X digital revenue, I focused the organization on a tight set of...
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Launched a proprietary strategic planning process used in major pitches
Built 'LIVE' strategic planning that won AB‑InBev and Movistar
Mexico City, MX, 2015
I launched a proprietary 'LIVE' strategic planning process and applied it directly in new-business...
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VOD over TV budgets
Winning YouTube Strategy
Latin America, 2018
To capture traditional TV ad spend in Latin America, we developed a suite of commercial products...
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Fun fact about me
In my college years I participated in the drama group of my faculty and landed a profesional theater role in an International production for "La Casa del Teatro Nacional" in Bogota. The production was The Bacchae
My values
Collaboration
Leadership
Results-Oriented
Education
University Charles III of Madrid (UC3M)
Master of Science in Marketing
2006
University Pontifical Javierian
Bachelor in Clinical Psychology
1996
Certifications & Qualifications
The Spectrum of Gender Identity in the Workplace
2025
SSPARK Human Innovation training Certified Coach
2025
Persuasive Coaching
2025
Executive Coaching
2025
Certified AI-Powered Marketer
2024
Leading Teams: Developing as a Leader
2023
How to Support Colleagues from Underrepresented Groups
2023
Becoming an Ally to All
2022
Diversity: The Best Resource for Achieving Business Goals
2022
Radical Candor
2022
Succeeding as an LGBT Professional
2022
Vulnerability: The Workplace Superpower Disguised as a Weakness
2022
Diversity, Inclusion, and Belonging
2022
Inclusive Leadership
2021
Crisis Communication
2020
Business Disruption Certificate
Harvard Business School Online2020
Certificate of Negotiation and Conflict Resolution
Radcliffe Institute for advanced studies at Harvard2012
Language(s) I speak
English
Fluent
Spanish
Fluent