Salvador López García
Data-driven digital marketing leader optimizing ROI for global brands across LATAM & Europe.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Results-driven Digital Marketing Director and MBA with over a decade of experience in leading multi-market go-to-market strategies, digital transformation,...
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My Career Journey
1/9
LLYC
Latam Integrated Marketing Senior Director / Senior Director of Marketing
Sep 2024 - Present | 1y 11m
Defined and directed digital vision and strategy across Latin America, aligning with regional business goals; optimized campaign budgets to consistently achieve high-impact KPIs for consulting clients;...
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THE KEENFOLKS
Global Paid Media Director & Key Account Director
Jan 2020 - Sep 2024 | 4y 8m
Led scalable marketing strategies across European and LATAM markets; managed high-value paid media and digital commerce campaigns in 25+ countries ensuring cross-platform brand consistency; served as strategic...
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APRENDE INSTITUTE
Paid Media Manager
Jun 2019 - Jan 2020 | 7m
Built and executed paid media campaigns promoting e-learning portfolios across Google, Meta, Bing, Twitter, Pinterest, and Snapchat; optimized budgets, delivered accurate performance forecasts, and collaborated...
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EASY MÉXICO
Brand and Media Manager
Sep 2017 - May 2019 | 1y 8m
Coordinated planning, purchase, and execution of 360-degree lead generation and brand awareness campaigns; managed marketing expenditure and evaluated channel-specific ROI; established alliances with influencers...
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CABIFY
Digital & Offline Growth Marketing Manager
Aug 2018 - May 2019 | 9m
Defined user acquisition and brand positioning strategies for rider and driver mobile app user bases; analyzed full-funnel conversion KPIs using MMP tools such as AppsFlyer.
HAVAS
Senior Media Specialist
Jun 2015 - Sep 2017 | 2y 3m
Managed 360-degree media planning and tactical budget allocation; specialized in visual and trade marketing strategies for major accounts including NIKE, L'Oréal, VISA, and LVMH México.
CONSEJO MUNDIAL DE LUCHA LIBRE (CMLL)
Brand Marketing Manager
Sep 2014 - Jun 2016 | 1y 9m
Aligned market trends and competitor analysis to drive continuous improvement of brand fundamentals across all touchpoints.
SHCP (Secretaría de Hacienda y Crédito Público)
Observer of Tax Legislation & Foreign Trade Intern
Jan 2012 - Jan 2014 | 2y
SRE (Secretaría de Relaciones Exteriores)
Diplomatic Liaison Officer & Multilateral Events Coordinator
Jan 2012 - Jan 2014 | 2y
Negotiation
Strategic Planning
Strategic Thinking
Most proud of (3/3)
1st
Relaunch of the brand, capitalice the name of LLYC in LATAM
2nd
Growth 35% vs previous year, achieving 35% more than. expected
3rd
Create a big team (15 people), a big team
Career Highlights
1/1
Merca 2.0 Magazine chart
50 top leaders in marketing - 2025
México, 2025
I was on the Top 50 of Digital Leaders for Marketing in 2025
Fun fact about me
I love baseball and my dogs name ins Boston.
My values
Adaptability
Balance
Communication
Consistency
Continuous Learning
Dedication
Teamwork
Responsibility
Respect
Education
ENEB (Escuela de Negocios Europea de Barcelona)
MBA in Project Management
2024
Instituto Politécnico Nacional
Master’s Degree in Marketing
2016
Instituto Politécnico Nacional
Licentiate Degree in International Business
2014
Certifications & Qualifications
Google Advertising Certifications
Google2026
IMS (LinkedIn, Waze, Foursquare)
IMS2026
Postgraduate Diploma in App Marketing
Escuela Bancaria y Comercial2018
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Beginner