Roxana González
Tailoring growth by connecting brands, consumers, sales, and digital execution.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Marketing and sales executive with 20+ years of experience leading integrated brand, consumer, and sales strategies across retail, digital, and field execution....
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My Career Journey
1/4
Grupo Piagui
Group Marketing & Sell-Out Manager
Mar 2013 - Present | 13y 6m
Mexico, MX
Leads integrated marketing, digital, and sell-out strategy for 20+ footwear, fashion, and accessories brands over 1,200+ points of sale. Built made-to-measure growth strategies spanning licensing, distribution,...
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Samsung Electronics
Audio & Video Sales Manager
Jul 2008 - Mar 2013 | 4y 8m
Mexico, MX
Led the commercial strategy positioning Samsung as the No. 1 television brand in Mexico’s department stores. Introduced laptop and tablet categories, managing channel entry and point-of-sale execution....
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Canon, Inc.
Photo & Printing Sales Executive
Oct 2006 - Jun 2008 | 1y 8m
Mexico, MX
Achieved up to 250% of sales quota and managed the Liverpool account. Oversaw end-to-end management of Photo and Printing categories, including negotiation, sell-in, inventory, replenishment, and in-store...
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Epson America, Inc.
Retail Sell-Out Coordinator
Oct 2003 - Sep 2006 | 2y 11m
Mexico, MX
Selected as one of three interns from over 300 applicants. Coordinated a 100+ person sell-out team from day one, handling recruitment, training, performance, and project scaling. Designed the 80/20 coverage...
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