Strategic Product Manager with over 5 years of experience in data platforms, digital products, and e-commerce. Led cross-functional teams at Matrix DNA and 8200, delivering scalable architectures and doubling user bases. Skilled in aligning product development with business needs, optimizing operational efficiency, and leveraging data to inform decisions. Motivated by challenges, I bring a growth mindset and a passion for building impactful products that drive measurable results.

Led product development for data streaming and data lake services with multiple engineering teams. Doubled the customer base by launching scalable architecture and impactful features, increasing system scalability fourfold and reducing resource usage by 70%. Designed a unified UI platform, standardized workflows, and defined APIs for seamless integration. Built and owned the product roadmap and strategy, aligning with company goals and tracking KPIs for strategic decisions.

Product Manager

Launched direct-to-consumer business, transitioning from B2B-only operations. Built and managed the website, owned UI/UX, product listings, and backlog prioritization. Achieved consistent monthly revenue exceeding ₪10K through strong product vision and marketing. Led marketing strategy, Meta ad campaigns, influencer collaborations, and grew social following from 0 to 10K+. Owned end-to-end experience including product, operations, and brand development.

Managed data-driven intelligence products for large-scale operational systems. Oversaw product development, authored PRDs, and managed JIRA tickets. Led agile sprints, defined KPIs, and used data analysis tools to measure success. Collaborated with UI/UX, QA, and stakeholders to prioritize backlog and tasks.