Rotem Barkan
Driving brand growth and engagement through social media innovation and storytelling.
Tel-Aviv, IL
Full time
On-site/Hybrid/Remote
Creative and results-driven marketing professional with 5+ years of experience in social media, digital campaigns, and content creation. Managed high-impact...
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My Career Journey
1/8
SAP Labs Israel
Marketing Communications Specialist
Jan 2022 - Present | 4y 4m
Managed SAP Labs Israel’s social media channels, increasing exposure by 200% and audience engagement by 80% within three months. Planned and executed monthly content calendars, including graphic creation...
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The Ted Arison Family Foundation
Marketing Manager
Jan 2023 - Jan 2024 | 1y
Strategized and managed paid campaigns and content creation, produced and edited viral videos, and led TikTok ads strategy focused on driving followers, views, and engagement. Collaborated with teams for...
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Israeli Navy
Captain, Reserve - Headquarters of the Command-and-Control School of the Navy Training Base
Jan 2021 - Jan 2024 | 3y
Prime Minister's Office
Social Media & Campaign Manager
Jan 2020 - Jan 2022 | 2y
Created, wrote, and edited daily content for Goodnet’s Facebook and Instagram channels, aligning messaging with global mission to promote kindness. Managed paid campaigns via Meta Business Suite, optimizing...
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Israeli Navy
Command-and-Control Officer
Jan 2017 - Jan 2018 | 1y
Haifa, IL
Israeli Navy
Analyst - Snapir Combat Fighter, Deputy Commander of Command-and-Control Squad, Southern Maritime Arena
Jan 2016 - Jan 2017 | 1y
Ashdod, IL
Israeli Navy
Duty
Jan 2015 - Jan 2016 | 1y
Zikim, IL
Israeli Navy
Duty
Jan 2013 - Jan 2015 | 2y
Haifa, IL
Education
The Hebrew University of Jerusalem
MBA Specializing in Marketing
2024
The Hebrew University of Jerusalem
BA East Asian Studies - International Relations
2022
Certifications & Qualifications
Excellence Award from the Commander of the Navy for the 69th Independence Day
Israeli Navy2026
Dean's list for 2020
The Hebrew University of Jerusalem2020
Language(s) I speak
Hebrew
Fluent
English
Fluent
Spanish
Intermediate
Chinese
Beginner