In my time at Nakivo I joined as a technical writer and, over several years, progressed to helm the marketing department. I led a complete overhaul of the company’s marketing funnels and go-to-market motions, improving funnel performance and driving ARR from $8M to $10M.

B2B and B2C SaaS

Head of Content

Led Nakivo's marketing, scaling company ARR from $8M to $10M by overhauling funnels and strategy

Resolved an underperformer by designing a bonus program and recommending targeted training, restoring productivity