Rogelio Santa Cruz
Driving growth with performance marketing, automation, and advanced analytics.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Results-driven Digital Marketing Director with 12+ years of experience spanning entertainment, automotive, media, and education. Expertise in Performance...
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My Career Journey
1/7
Numen ACIM
Chief Operating Officer
Jan 2022 - Dec 2025 | 3y 11m
Managed full P&L, achieving 40% operational profitability increase in 18 months. Implemented agile methodologies and focused agency on performance marketing to attract higher-value clients.
Ticketmaster Mexico
Digital Marketing Manager
Jan 2019 - Dec 2021 | 2y 11m
Designed digital marketing services from scratch for Mexico's leading ticketing platform. Scaled the team from 5 to 18, managed over 500 Paid Media campaigns, generated 55% of revenue via CRM, and coordinated...
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Mindshare México
Manager Active Planning
Jan 2017 - Jan 2019 | 2y
Led digital media planning for IBM, Volvo, and Volaris, driving programmatic buying and attribution modeling. Improved advertising ROI by 15–25% year-over-year through optimization.
Prowell Media Group
Digital Strategist
Jan 2016 - Jan 2017 | 1y
Cliento.mx
Operational Quality Manager
Jan 2015 - Jan 2016 | 1y
Autofin Mexico
Web Auditor
Jan 2014 - Jan 2015 | 1y
Escuela Bancaria y Comercial
Communications Coordinator
Jan 2013 - Jan 2014 | 1y
Results Focused
Analytical Skills
Team Leadership
Team Management
Organizational Skills
Adaptability
Empathy
Support Colleagues
Motivational Skills
Most proud of (2/3)
1st
Scaled Ticketmaster Mexico's digital team from 5 to 18 and ran 500+ paid-media campaigns, generating 55% of revenue via CRM.
2nd
Increased operational profitability 40% as COO at Numen ACIM by implementing agile processes and performance marketing.
Career Highlights
1/1
Digital Marketing Manager, Ticketmaster Mexico (2019–2021)
Scaled paid media team to drive 55% of ticket revenue
Mexico City, MX, 2022
In 2022 - 2026 as Digital Marketing Manager at Ticketmaster Mexico I scaled the paid media team...
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My values
Flexibility
Empathy
Work-Life Balance
Community Engagement
Visionary Thinking
Education
Universidad Nacional Autónoma de México
Bachelor of Science in Communication
2009
Certifications & Qualifications
Google Ads & Analytics Certification
2026
Meta Blueprint Certification
2026
Inbound Marketing Certification
HubSpot2026
Digital Marketing
Tecnológico de Monterrey2025
Language(s) I speak
Spanish
Fluent
English
Fluent