Product Manager with extensive experience in digital marketing, iGaming, and AI-driven B2B2C solutions. Currently leading product innovation at Sidelines Group, focusing on strategic roadmaps and data-driven user engagement. Previously managed the full product lifecycle at MySize, leveraging analytics and customer insights to drive product decisions. Skilled in cross-functional collaboration, product strategy, and go-to-market execution. Motivated by optimizing customer experiences and delivering measurable business results, with a passion for continuous improvement and innovative solutions.

Drive product innovation, strategic roadmaps, and data-driven solutions to enhance user engagement and business growth. Lead product vision, strategy, and roadmap. Gather and analyze requirements, develop PRDs, UI/UX flows, and wireframes. Define A/B tests for continuous improvement. Prioritize features and collaborate with cross-functional teams. Own post-release feature optimization. Apply AI-driven workflows for content generation and product decisions.

Product Manager

Led end-to-end product lifecycle from ideation to launch, including wireframes and prototypes. Leveraged data from customer usage, interviews, and market research for product decisions. Managed product strategy and roadmap, coordinated cross-functional dependencies. Created tasks and user stories, prioritized feedback and backlog to define vision and strategy.

Drove demand, growth, and adoption of new products and features. Led go-to-market activities and product communication. Utilized account performance analysis to identify marketing opportunities and up-selling. Represented clients in product strategy and managed lead-generation efforts.