Rodrigo Xilotl Soberon
Driving digital growth and partnerships across LATAM & North America.
Mexico City, MX
Full time
On-site/Hybrid/Remote
I am a bilingual digital marketing leader and project manager with 12+ years of experience driving digital strategy, cross-functional project management,...
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My Career Journey
1/8
Acceleration Partners
Senior Strategic Partnerships & Development Manager
May 2024 - Apr 2026 | 1y 11m
Led new partnership development and creative growth strategies for global enterprise brands across North American and LATAM markets. Reactivated strategic dormant partners, generating 25,000+ new TikTok...
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Acceleration Partners
Senior Account Manager
Sep 2022 - May 2024 | 1y 8m
Primary client contact for enterprise accounts including The Children’s Place, Shipt, Claire’s, Cricut and others. Owned $150K+ USD monthly account budgets, campaign strategy, and project management. Led...
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Acceleration Partners
Account Manager
Aug 2021 - Sep 2022 | 1y 1m
Managed campaign execution, reporting, and partner recruitment for GAP, Uber, Norton and retail clients. Responsible for $50K+ USD monthly account budgets. Drove 87% YoY H1 revenue increase through partner...
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American Express
Online Acquisitions Manager, Member Get Member
Apr 2020 - Mar 2021 | 11m
Mexico City, MX
Managed $15M MXN monthly budget and acquisition campaigns for referral program across Email, Web, and Mobile App. Expanded program participation by 300% through targeted, segmented advertising. Launched...
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American Express
Online Acquisitions Manager, Direct Response
Apr 2019 - Mar 2020 | 11m
Mexico City, MX
Managed Direct Response affiliate program, budget, and relationships; ran multichannel campaigns using SCRUM. Expanded affiliate network by 100%. Improved ROI by 25% through performance analysis and renegotiating...
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Kubo Financiero
Digital Marketing Manager
Jan 2019 - Mar 2019 | 2m
Mexico City, MX
Led digital marketing initiatives for acquisition and customer growth, executing performance-driven campaigns.
Concepto Móvil
Digital Marketing Manager / Jr. Manager / Sr. Coordinator / Jr. Coordinator
Aug 2014 - Dec 2018 | 4y 4m
Mexico City, MX
Progressed through digital marketing roles, acting as strategic lead and project manager for revenue goals. Led a cross-functional team of 6, managed advertising and affiliate initiatives using Google...
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Linio
Digital Marketing Coordinator Jr. / Digital Marketing Intern
Aug 2013 - Jun 2014 | 10m
Bogotá, CO
Supported digital marketing operations and ecommerce performance during Linio’s regional expansion phase.
