Rodrigo Hiort Verni
(he/him)
Digital operations leader driving innovation, growth, and high-performing multicultural teams.
Mexico City, MX
Full time
On-site/Remote/Hybrid
Senior executive with 15+ years in digital advertising strategy and operations, specialized in digital marketing, key account management, and transformation...
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My Career Journey
1/4
Full Advertising – Digital Advertising Solutions
Director of Operations
Jan 2019 - Mar 2025 | 6y 2m
Led full-scale digital operations in Mexico, positioning the firm with global agencies and top brands. Drove transformation in process automation, programmatic tech, and AI integration. Delivered consistent...
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Fullscreen México – Digital Advertising Solutions
Director of Account Services
Oct 2015 - Jan 2019 | 3y 3m
Launched Mexican operations as the first hire, oversaw commercial and operational setup, built scale-ready structures and processes. Grew revenue by 110–120% annually, integrated AI and automation to cut...
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Orange Advertising Network Americas – Digital Advertising Solutions
Account Services Manager
Sep 2011 - Oct 2015 | 4y 1m
Managed B2G and private key accounts in complex environments. Consistently achieved 100% of sales targets and 90% retention rates. Oversaw relationships with 25 agencies and 15 government entities. Led...
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TV Azteca – Internal, External & Digital Media Advertising
Client Services Coordinator | Digital Content & Advertising Operations
Feb 2007 - Sep 2011 | 4y 7m
Supported the digital transition of TVAzteca.com, integrating digital and broadcast advertising workflows. Coordinated live and on-demand streaming, enabled content monetization, liaised between internal...
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Change Agility
Virtual Teams
Problem Solving
Conciliation
Learning Agility
Distributed Team Management
Action Oriented
Business Acumen
Coordinating
Adaptive Leadership
Most proud of (2/3)
1st
Led digital ops and programmatic AI transformation at Full Advertising, raising efficiency 40% and building remote multicultural teams
2nd
Launched Fullscreen México operations, grew revenue 110-120% and integrated AI automation to reduce costs 40%
Career Highlights
1/2
Established a stakeholder board and best-practices manual
Restored team cohesion by creating governance
México, 2023
In a recent role I stepped into escalating tension after a new sales director joined that threatened...
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Delivered an out-of-scope technical solution to stabilize performance
Saved an at-risk campaign with a web-level fix
México, 2024
In a recent role I identified a web-code issue putting an important campaign at risk. I went...
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Fun fact about me
I’m a car enthusiast who can probably identify a vehicle from its headlights, grille, or even a small detail in a photo.
