Rodrigo Garcia
I empower gaming brands with innovative, data-driven marketing strategies.
Mérida, MX
Full time
Hybrid/Remote
I am a CRM leader in the gaming industry with a passion for data-driven strategy and innovative marketing solutions. My journey began as a co-founder at...
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My Career Journey
1/5
Gurús Deportivos
Co-Founder
Jan 2011 - Present | 15y 3m
I co-founded Gurús Deportivos, where I launched innovative content strategies and built a thriving digital community. I developed engaging podcasts, video series, and implemented a subscription-based revenue...
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Betway
Digital Marketing
Jan 2021 - Present | 5y 3m
At Betway, I spearheaded digital marketing and CRM initiatives for the Mexico launch and LATAM expansion. I restructured campaigns to lower CPA from $120 to $50 and reduced bonus costs from 50% to 20%,...
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Independent Consultant
Consultant
Jan 2017 - Present | 9y 3m
As an independent consultant, I partnered with startups like SkyAlert and Instafit to elevate their marketing strategies. I developed onboarding processes that increased activation by 15% and executed...
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Dribbly Fantasy
Growth and Digital Marketing
Jan 2014 - Jan 2016 | 2y
At Dribbly Fantasy, I led platform development and optimized user acquisition channels during a successful Mexico launch. I utilized analytics, CRO, and A/B testing to refine our retention funnel, achieving...
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Global Gaming & Systems
Marketing and Sales
Jan 2012 - Jan 2013 | 1y
At Global Gaming & Systems, I managed sales and marketing for over 8 casino openings. I exceeded targets by leveraging innovative content marketing, cross-promotional initiatives, and proactive networking,...
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Analytical Thinking
Strategic Leadership
Most proud of (3/3)
1st
Cut CPA from $120 to $50 and bonus ratio from 50% to 20%, boosting profitability at Betway.
2nd
Drove user acquisition and retention with innovative funnel and lifecycle strategies.
3rd
Revamped CRM and digital campaigns, integrating metrics to elevate customer value.
Fun fact about me
I am an avid chess player who loves exploring strategic board games and honing my analytical skills off the clock.
My values
Customer-Centricity
Innovation
Leadership
Growth Mindset
Education
Universidad del Valle de Mexico
Business and Administration
2012
Universidad Anahuac
Telecom
2007
Certifications & Qualifications
Neil Pattel Advanced Marketing Program
Neil Pattel Institute2016
Language(s) I speak
Spanish
Fluent
English
Fluent