Rodrigo Elizondo Rivera
Transforming organizations through branding, growth marketing, and digital innovation.
Mexico City, MX
Full time
On-site/Hybrid
Seasoned Marketing Transformation Executive with extensive experience leading high-performing teams and developing growth strategies across telecommunications,...
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My Career Journey
1/5
AT&T México (WIM digital brand)
Growth & Brand Marketing Manager
May 2024 - Present | 2y 5m
Mexico City, MX
Led end-to-end brand, growth, and funnel optimization strategies connecting insights, creativity, and performance marketing. Partnered with global teams to develop and execute Go-to-Market strategies....
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Rotoplas Mexico
Growth Marketing Manager
Nov 2022 - Dec 2023 | 1y 1m
Developed integrated B2B and B2C marketing strategies to improve conversion and customer experience. Led data-driven acquisition and retention efforts, established robust KPIs, and built an SEO strategy....
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Victoria147, Business Academy for Women
Chief Marketing Officer
Jan 2020 - Jan 2022 | 2y
Defined and monitored organization-wide marketing KPIs, expanded marketing team, and delivered scalable acquisition strategies. Launched flagship customer program and forged successful B2B partnerships....
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Conver
Co-Founder & Digital Strategy Director
Jan 2016 - Jan 2020 | 4y
Developed and executed digital marketing strategies for 30+ brands, combining creative and performance campaigns. Devised business and communication strategies for SMEs and large enterprises. Built e-commerce...
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Hoteles City Express
Digital Marketing Manager
Jan 2014 - Jan 2016 | 2y
Executed full-scale digital marketing campaigns, led branding efforts, and expanded the team. Managed collaboration with a NY agency. Launched Ventas Express campaign generating over MXN 1M in 72 hours...
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Analytical Thinking
Action Oriented
Leadership
Results Focused
Complex Problem Solving
Recognizing Strengths
Prioritization
Team Management
Most proud of (1/3)
1st
Recognized by Merca 2.0 as one of Mexico’s Top 50 Digital Marketing Leaders.
My values
Results-Oriented
Problem Solving
Leadership
Consistency
Empowerment
Education
Escuela Bancaria y Comercial (EBC)
Executive Management
Ongoing
Universidad de la Comunicación
Advertising
2009
Certifications & Qualifications
Speaker, Mentor, and Marketing Thought Partner
Meta LATAM, Crehana, Victoria1472026
Mexico’s Top 50 Digital Marketing Leaders
Merca 2.02026
Language(s) I speak
Spanish
Fluent
English
Fluent